Football can have some time, but I don't see why that absolutely means the hoops program should wait around. To be honest, I'm not sure they have the time to.
I mean on the surface, the Big East as a ratings mine doesn't seem like much, but when you look at UConn's schedule, i'd much rather play Georgetown's JV team than see almost any other team in the American. And I mean that. Because there's history. There's a rivalry. There's actual interest. If you're going to tell me that fans wouldn't rather see UConn play Providence than say... USF, East Carolina, UCF and Tulane - you're just nuts. Or even Seton Hall and St. John's at this point... and I'd absolutely eat my left shoe to get Villanova back on the schedule, Georgetown back on the schedule (both twice) and add Butler and Xavier into the mix. And Marquette isn't exactly a storied rivalry, but at least there's a little history there and it's by all accounts a pretty good program. And i'm going to go see UConn play Providence. And I'm going to show up to discount days for Seton Hall and St John's, too I guess. And Creighton is a decent program, too.
I mean in the AAC, you have a sort of, I guess rivalry with Cincinnati (in the loosest sense possible). SMU, Temple and Memphis are the only other real 'interesting' games on the conference schedule. I mean I guess Houston will get there eventually I suppose - but I just don't give two about half of the conference. There's no history there, no shared culture, no nothing. Just another game on a Thursday night.
To me - I think Uconn is a tremendous asset to the Big East across the board - if for nothing that bringing interest back. You're basically looking at your old conference minus Syracuse, Pitt and BC and BC brings nothing to the table anymore, Syracuse is likely to take a big step back in the next few years and Pitt is... Pitt. I guess. Switch that out with a steadily rising Xavier, and strong Butler program.. I'll take that just fine.
As for their ratings, it's FS1. No one watches it anyway with the exception of their UFC shows. And the Big East has a lot of the same problems we do - which is meaningful games in the W-L column and traditional rivalries. Adding UConn adds two interesting games to almost everyone's slate. And New York and stuff.