We all know the value of UConn but is there a reason Yormark specifically has been so interested in us when nobody else has?
Was UConn WBB really averaging more views than the Nets? Was this during his tenure?
There is only one reason Yormark is interested in UConn and his insticts were proven correct. $$$$$$$$$$$
Currently the Base B12 deal -minus NCAA and Football Playiff distribution, is worth $31,000,000 per team
Even at the high end of 25% of that contract for BB that’s < $8,000,000 per team
The Big East Contracts with significantly fewer eyeballs and teams that don’t command much of any market are averaging $7,00,000 per team
He figures if a team like UConn’s worth is at least double that number .
Than with a collection of strong teams in a major conference , basketball's has much greater worth than most assume
Even if the next football only contract is worth. the same amount in the $30,000,000 range
If he can get $15,000,000 to $20,000,000 per team for basketball plus other sports it’s a huge conference win .
The other thing where UConn has a huge advantage is not only the men being one of the 1/2 Dozen premier teams but a Women’s team with their own fan base
that probably has a bigger following than many of their current brands
Add to that UConn gets them into the NE
and major media and recruiting
That Would be my pitch if I’m a
UConn. consultant.
Notice I never once mentioned football
.