I've been thinking both the conference naming rights and a potential Big12 Network would tip things in our favor.
Re conference naming rights---it would be helpful if Yormark could get a price for conference naming rights with and without UConn so he had some concrete numbers to show the Presidents.
Potential Big 12 Network---Rather than a network, I wonder if ESPN's regional sports network strategy and it's direct-to-consumer version is the reason that they want UConn now. DTC is coming in the Fall of 2025. When we were in the AAC, it was said that ESPN wanted UConn women's basketball fans for its start-up ESPN+.
"Beyond acting as a key hedge against cord-cutting and the winnowing of the traditional cable bundle, a full DTC version of ESPN is also predicated on a full set of features. The forthcoming service will include all ESPN networks, including ESPN+, embedded within it, along with full integration with ESPN fantasy and ESPN Bet, statistics, merchandising and commerce, and personalized features.
“Flagship [DTC] is a top priority for ESPN. It’s a top priority for the Walt Disney Company,” Pitaro said. “It’s an understatement to say we have all hands on deck from a product and development perspective.”
The flagship DTC version of ESPN is also eyed as a key tool in the regional sports strategy with its ability to geotarget users."
ESPN's Pitaro: RSN Turmoil An Opportunity For More Local Games