I understand what you're saying: if the issue was a lack unity and brand consistency, why create a new Jonathan, when you could streamline the secondary logos and keep the current Jonathan logo?
From my understanding, when UConn made the decision to streamline/rebrand, they used numerous student-athletes, coaches, administrators to evaluate the current status of our brand (along with Nike), and one thing that came up, especially from student-athletes, was the current Jonathan looked "tired" and wasn't aggressive. Maybe that is what led to many teams developing their own logos? I think it was that feedback that really finalized the decision to give Jonathan a makeover.
To those that think this is about money: it's obviously a factor but it was not the primary motivation for this. The largest profit off of apparel was after the 2011 Championship (obviously). Winning is what really turns a profit. Sure there will a temporary boost in revenue, which is good for the University FYI, oh and no one is telling you that you have to buy new merchandise. So why hate on people who decide to purchase new gear when this is launched?
Lastly, yeah I'm not a big fan of the neon colored clothing, but that isn't controlled Athletics. Companies, like Victoria's Secret, pay the rights fees to use the UConn name, and they can produce whatever products that want, as long as they are approved by the University. Sure it would cut down on the shopping time for us if our girlfriends only had 3 colors to pick from, but can we be a little realistic? However, if it is a company producing something with UConn Athletics logos, rarely are they allowed to use anything other than blue, white, and red.
So we good? Can we all be friends again?
