UConn Athletics has partnered with Madison Reed, which will be sponsoring the historic Gampel Pavilion and XL Center for the next three years. | The Boneyard

UConn Athletics has partnered with Madison Reed, which will be sponsoring the historic Gampel Pavilion and XL Center for the next three years.

The naming rights to our arena going to a largely women’s products company will do more damage than good. I’m sure it was the highest offer, and I get why (because if you’re selling female products what better place is there) but with no idea what our options were I worry that the marginal gain will be offset by increasing the perception that our school is about women’s hoops and will never be a big time football program. Hope I’m wrong.
 
businesslawyer said:
The naming rights to our arena going to a largely women’s products company will do more damage than good. I’m sure it was the highest offer, and I get why (because if you’re selling female products what better place is there) but with no idea what our options were I worry that the marginal gain will be offset by increasing the perception that our school is about women’s hoops and will never be a big time football program. Hope I’m wrong.
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I cannot imagine a scenario where the on-court sponsor had any bearing on a school's overall perception
 
businesslawyer said:
The naming rights to our arena going to a largely women’s products company will do more damage than good. I’m sure it was the highest offer, and I get why (because if you’re selling female products what better place is there) but with no idea what our options were I worry that the marginal gain will be offset by increasing the perception that our school is about women’s hoops and will never be a big time football program. Hope I’m wrong.
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The company’s CEO and founder is also a UConn alum and is a UConn Foundation Board of Directors member.
 
Wouldn't/ shouldn't this have gone out to bid? Did anyone hear anything about naming rights in the works? That's how you get the most money and best fit

I wonder how the men playing in these womens arenas feel about this, especially off the heels of back to back Natty's.
 
Being concerned about a perception that UConn is a women's hoops school is comical coming off 2 men's titles. Would you like our basketball teams to make less money because then the football team looks relatively less bad compared to them? What kind of thinking is that. Not to mention that women's hoops has grown significantly in the last couple years and being positioned in a way where Bueckers can be a big ambassador for the school is a good thing.

The most important thing here is that I can't tell you who sponsors anything on other schools, because it literally doesn't matter. If they want to cut a check, let them. I promise you no one that is a fan of SEC or Big 10 football is going to care whose name is on Gampel's floor.
 
king conn said:
Wouldn't/ shouldn't this have gone out to bid? Did anyone hear anything about naming rights in the works? That's how you get the most money and best fit

I wonder how the men playing in these womens arenas feel about this, especially off the heels of back to back Natty's.
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I think the notion that any of them would care one way or the other if it's Addison Reed or Just for Men sponsoring the court is hilarious. Their NIL checks are clearing just the same.
 
king conn said:
I wonder how the men playing in these womens arenas feel about this, especially off the heels of back to back Natty's.
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businesslawyer said:
I worry that the marginal gain will be offset by increasing the perception that our school is about women’s hoops and will never be a big time football program.
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And here I am, thinking that this is the 2020's not the 1920's.
 
Grampa Simpson Meme GIF by MOODMAN


Tons of old man yells at clouds vibes on this thread
 
businesslawyer said:
The naming rights to our arena going to a largely women’s products company will do more damage than good. I’m sure it was the highest offer, and I get why (because if you’re selling female products what better place is there) but with no idea what our options were I worry that the marginal gain will be offset by increasing the perception that our school is about women’s hoops and will never be a big time football program. Hope I’m wrong.
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Additionally, what does the men’s BB team get from this deal? They share Gampel/XL. This feels like a full investment to the women’s team through NIL. Which is fine if it was a separate deal but this is smacked onto the court. Doesn’t mention a dime going to a male player. If it were the other way around I could see people complaining about inequity. Just saying.
 
Never heard of the brand but it does over $100M in revenue each year and it's worth between $500M-$1B. I imagine that UConn is making a play at trying to secure massive donations in the future from the founder given she is a UConn alum. Who knows, in 5-10 years the company could be worth multiple billions and depending on how much equity she has retained through the multiple funding rounds, we could have our first billionaire alum/megadonor.
 
UConnTrumbull said:
Additionally, what does the men’s BB team get from this deal? They share Gampel/XL. This feels like a full investment to the women’s team through NIL. Which is fine if it was a separate deal but this is smacked onto the court. Doesn’t mention a dime going to a male player. If it were the other way around I could see people complaining about inequity. Just saying.
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The school not the women's team gets the naming rights revenue
 
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