UConn Athletics has partnered with Madison Reed, which will be sponsoring the historic Gampel Pavilion and XL Center for the next three years.

[UConnTrumbull]

The school not the women's team gets the naming rights revenue

Obviously. It’s the NIL part that is a bit curious to me. Significant investment going to the women’s team. Haven’t heard of one dime to any male player. The name on the court should be neutral to both teams (e.g. Nissan/New York Life).

 

[navery12]

Obviously. It’s the NIL part that is a bit curious to me. Significant investment going to the women’s team. Haven’t heard of one dime to any male player. The name on the court should be neutral to both teams (e.g. Nissan/New York Life).

Or maybe the men's team is negotiating their own NIL deals exactly like they should be. There was just an NIL partnership announced this week that was just for the men's team with People's Bank. If Nissan's CEO was a UConn alum maybe you'd have a point, but this is a weird complaint

 

[superjohn]

It's almost like people didn't read the linked articles before commenting.

I read it, this sounds like it's all for the women's program. Will the men's team be playing on Madison Reed courts in Hartford and Storrs?

 

[dogpause]

NGL, thought Madison Reed was Ashley Madison and thought it was a really weird NIL and marketing agreement.

You're thinking of Ashley Madison Reed, where you get to pick the girl and the hair color, but both last only one night.

 

[superjohn]

NGL, thought Madison Reed was Ashley Madison and thought it was a really weird NIL and marketing agreement.

I thought the same thing, I immediately thought of Spitzer.

 

[cellocgg]

Pitbull Stadium really lit a spark huh

 

[NJHusky]

NGL, thought Madison Reed was Ashley Madison and thought it was a really weird NIL and marketing agreement.

That would be a better advertising partner for the men's fans....

 

[UConnTrumbull]

I read it, this sounds like it's all for the women's program. Will the men's team be playing on Madison Reed courts in Hartford and Storrs?

You betcha!

 

[NJHusky]

You're thinking of Ashley Madison Reed, where you get to pick the girl and the hair color, but both last only one night.

you say it like it's a bad thing...

 

[AmeriConn]

Beauty brand Madison Reed partners with UConn, including NIL deals with Paige Bueckers and teammates

UConn and beauty brand Madison Reed have a three-year deal for court-naming rights with four women, including Paige Bueckers, getting NIL deals.

www.ctinsider.com

 

[AmeriConn]

Check out Paige’s hair!

 

[EricLA]

Love seeing Ice and Morgan get some splash! And Paige's hair - wow!

 

[AmeriConn]

 

[gtcam]

Tons of old man yells at clouds vibes on this thread

you'll be an old man one day-hopefully

 

[businesslawyer]

Being concerned about a perception that UConn is a women's hoops school is comical coming off 2 men's titles. Would you like our basketball teams to make less money because then the football team looks relatively less bad compared to them? What kind of thinking is that. Not to mention that women's hoops has grown significantly in the last couple years and being positioned in a way where Bueckers can be a big ambassador for the school is a good thing.

The most important thing here is that I can't tell you who sponsors anything on other schools, because it literally doesn't matter. If they want to cut a check, let them. I promise you no one that is a fan of SEC or Big 10 football is going to care whose name is on Gampel's floor.

Are you saying that, sponsorship money being near equal, a golf tournament wouldn’t rather name their tournament after Rolex as opposed to Charmin? I’m not a marketing expert, but I don’t think that the brands you are attached to in the public eye are viewed as irrelevant. But if others with marketing expertise know better, I’m all ears.

 

[zls44]

If you’re wondering what it looks like on the floor, here you go

 

[UCann]

If you’re wondering what it looks like on the floor, here you go

That looks awful and is distracting. Especially the huge blue box around the logo. They need to switch is so the name of the company is in blue and get rid of the huge box.

 

[CTBasketball]

The naming rights to our arena going to a largely women’s products company will do more damage than good. I’m sure it was the highest offer, and I get why (because if you’re selling female products what better place is there) but with no idea what our options were I worry that the marginal gain will be offset by increasing the perception that our school is about women’s hoops and will never be a big time football program. Hope I’m wrong.

From Article:

UConn women's basketball head coach Geno Auriemma said. "Welcoming Madison Reed, a female-founded brand by a UConn grad, into our home at Gampel Pavilion and XL Center through court naming rights sends a strong message to our team of athletes, reinforcing that hard work, determination and purpose pays off, on and off the court."

When you win the last 2 national titles you get an increased level of respect. I’m with you on this one @businesslawyer . It’s kind of hilarious and sad to be honest, but welcome to 2024.

 

[pepband99]

The naming rights to our arena going to a largely women’s products company will do more damage than good. I’m sure it was the highest offer, and I get why (because if you’re selling female products what better place is there) but with no idea what our options were I worry that the marginal gain will be offset by increasing the perception that our school is about women’s hoops and will never be a big time football program. Hope I’m wrong.

You apparently missed that this is a court naming rights deal, not an arena naming rights deal.

You're also old enough to remember the cheers joke about the fighting insurance salesmen.

Count how many times you thought of it because of the big fat xL on the court.

There is your answer.

 

[businesslawyer]

You apparently missed that this is a court naming rights deal, not an arena naming rights deal.

You're also old enough to remember the cheers joke about the fighting insurance salesmen.

Count how many times you thought of it because of the big fat xL on the court.

There is your answer.

I do remember Norm’s line on cheers. It was before UConn played anything on a national stage.

 

[FfldCntyFan]

Are you saying that, sponsorship money being near equal, a golf tournament wouldn’t rather name their tournament after Rolex as opposed to Charmin? I’m not a marketing expert, but I don’t think that the brands you are attached to in the public eye are viewed as irrelevant. But if others with marketing expertise know better, I’m all ears.

With golf historically being an elitist sport I get the point, but, as golf has spent the past fifteen plus years attempting to reach the general public, and as Charmin's customer base clearly exceeds that of Rolex, especially within the general public, your comment may be a bit dated.

 

[businesslawyer]

With golf historically being an elitist sport I get the point, but, as golf has spent the past fifteen plus years attempting to reach the general public, and as Charmin's customer base clearly exceeds that of Rolex, especially within the general public, your comment may be a bit dated.

LOL. The first time a men’s golf tournament takes a sponsorship deal from a toilet paper or a primarily female product, I owe you a beer. But if I were you, I wouldn’t waste my time thinking of where you want me to take you.

Are people arguing that marketing ties literally don’t matter? I guess that’s an opinion, but it would turn every business school course on its head. Am I claiming they’re the only thing that matters? Of course not.

 

[shizzle787]

The article says it’s a multi-million dollar deal. We need the money.

 

[Vancat]

I see Ice has lost a leg.

 

[CL82]

https://www.cnbc.com/2024/08/07/madison-reed-womens-sports-uconn-huskies-basketball-partnership-hair-color.html

So it's a two-part deal. The first is bringing in court naming revenue and the second is NIL for the shown players.

I had a conversation with Dave Benedict about the possibility of renaming the court at Gampel Hall of Fame Court and putting Calhoun 's and Auriemma's names on the end lines and our Hall of Fame players names along the sidelines, possibly as signatures. Dave replied that the court at Gampel was named Alumni Court and that he would not insult our alumni by changing the name. Apparently, that righteous indignation ended the moment a hair dye company offered to pony up cash and NIL.

I have no objection to this deal. You take care NIL opportunities where you can find them. The fact that the four players listen above, not only get paid, but get an equity stake in the company is intriguing.