UConn Athletics has partnered with Madison Reed, which will be sponsoring the historic Gampel Pavilion and XL Center for the next three years. | Page 2 | The Boneyard

UConn Athletics has partnered with Madison Reed, which will be sponsoring the historic Gampel Pavilion and XL Center for the next three years.

Check out Paige’s hair!

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ihatepants said:
mets1090 said:
Being concerned about a perception that UConn is a women's hoops school is comical coming off 2 men's titles. Would you like our basketball teams to make less money because then the football team looks relatively less bad compared to them? What kind of thinking is that. Not to mention that women's hoops has grown significantly in the last couple years and being positioned in a way where Bueckers can be a big ambassador for the school is a good thing.

The most important thing here is that I can't tell you who sponsors anything on other schools, because it literally doesn't matter. If they want to cut a check, let them. I promise you no one that is a fan of SEC or Big 10 football is going to care whose name is on Gampel's floor.
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Are you saying that, sponsorship money being near equal, a golf tournament wouldn’t rather name their tournament after Rolex as opposed to Charmin? I’m not a marketing expert, but I don’t think that the brands you are attached to in the public eye are viewed as irrelevant. But if others with marketing expertise know better, I’m all ears.
 
If you’re wondering what it looks like on the floor, here you go
 

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businesslawyer said:
The naming rights to our arena going to a largely women’s products company will do more damage than good. I’m sure it was the highest offer, and I get why (because if you’re selling female products what better place is there) but with no idea what our options were I worry that the marginal gain will be offset by increasing the perception that our school is about women’s hoops and will never be a big time football program. Hope I’m wrong.
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From Article:

UConn women's basketball head coach Geno Auriemma said. "Welcoming Madison Reed, a female-founded brand by a UConn grad, into our home at Gampel Pavilion and XL Center through court naming rights sends a strong message to our team of athletes, reinforcing that hard work, determination and purpose pays off, on and off the court."

When you win the last 2 national titles you get an increased level of respect. I’m with you on this one @businesslawyer . It’s kind of hilarious and sad to be honest, but welcome to 2024.
 
businesslawyer said:
The naming rights to our arena going to a largely women’s products company will do more damage than good. I’m sure it was the highest offer, and I get why (because if you’re selling female products what better place is there) but with no idea what our options were I worry that the marginal gain will be offset by increasing the perception that our school is about women’s hoops and will never be a big time football program. Hope I’m wrong.
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You apparently missed that this is a court naming rights deal, not an arena naming rights deal.

You're also old enough to remember the cheers joke about the fighting insurance salesmen.

Count how many times you thought of it because of the big fat xL on the court.

There is your answer.
 
pepband99 said:
You apparently missed that this is a court naming rights deal, not an arena naming rights deal.

You're also old enough to remember the cheers joke about the fighting insurance salesmen.

Count how many times you thought of it because of the big fat xL on the court.

There is your answer.
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I do remember Norm’s line on cheers. It was before UConn played anything on a national stage.
 
businesslawyer said:
Are you saying that, sponsorship money being near equal, a golf tournament wouldn’t rather name their tournament after Rolex as opposed to Charmin? I’m not a marketing expert, but I don’t think that the brands you are attached to in the public eye are viewed as irrelevant. But if others with marketing expertise know better, I’m all ears.
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With golf historically being an elitist sport I get the point, but, as golf has spent the past fifteen plus years attempting to reach the general public, and as Charmin's customer base clearly exceeds that of Rolex, especially within the general public, your comment may be a bit dated.
 
FfldCntyFan said:
With golf historically being an elitist sport I get the point, but, as golf has spent the past fifteen plus years attempting to reach the general public, and as Charmin's customer base clearly exceeds that of Rolex, especially within the general public, your comment may be a bit dated.
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LOL. The first time a men’s golf tournament takes a sponsorship deal from a toilet paper or a primarily female product, I owe you a beer. But if I were you, I wouldn’t waste my time thinking of where you want me to take you.

Are people arguing that marketing ties literally don’t matter? I guess that’s an opinion, but it would turn every business school course on its head. Am I claiming they’re the only thing that matters? Of course not.
 
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So it's a two-part deal. The first is bringing in court naming revenue and the second is NIL for the shown players.

I had a conversation with Dave Benedict about the possibility of renaming the court at Gampel Hall of Fame Court and putting Calhoun 's and Auriemma's names on the end lines and our Hall of Fame players names along the sidelines, possibly as signatures. Dave replied that the court at Gampel was named Alumni Court and that he would not insult our alumni by changing the name. Apparently, that righteous indignation ended the moment a hair dye company offered to pony up cash and NIL.

I have no objection to this deal. You take care NIL opportunities where you can find them. The fact that the four players listen above, not only get paid, but get an equity stake in the company is intriguing.
 
I’m sure if Rolex or Charmin or Nike ponied up more money they would have gotten the naming rights. If you are selling naming You take the best deal you can.
 
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Linart said:
And AI did weird things with her right arm. Don't people scrutinize these things before they go out?
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Yeah there's an extra body part in there. When I first saw it, I thought Ice looked "different". Looking closer, looks like they added her in later. Shoddy work lol
 
Waquoit said:
It doesn't matter in the case. Except to old men, it seems.
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The company paying the money is trying to get the benefit of the UConn brand, especially from the women’s team in this case. The entity getting the money is benefiting from the money…not the association with the sponsor. It seems some folks think we should get money and branding benefit.
 
Amy Errett & Madison Reed have have been airing commercials for all natural looking hair color using natural ingredients for years on the various Sirius-XM sports channels. Company is named for Errett's daughter. When the commercials first aired, the hair products were only available through on line ordering. In the last year or two, the commercials mention that the products are now also available at major retailers. If anything, Errett is an advertising celebrity who is adept at marketing. Happy to have her aboard.
 
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