UConn Athletics has partnered with Madison Reed, which will be sponsoring the historic Gampel Pavilion and XL Center for the next three years.

[maple]

As someone who dyed their hair about a hundred times in college, I wish I had had a NIL partnership for it!

Personally, money is money ... and leads to more money. The fact that we have UConn alumni run businesses putting $$ back into the school and players is really all I care about. This is exactly what the school should be trying to get more of. One step at a time.

I promise that no athlete on campus cares where money comes from, as long as the check clears.

 

[MSGRET]

I do remember Norm’s line on cheers. It was before UConn played anything on a national stage.

Didn't UConn's Women go to their first Final Four in 1991?

 

[DefenseBB]

The naming rights to our arena going to a largely women’s products company will do more damage than good. I’m sure it was the highest offer, and I get why (because if you’re selling female products what better place is there) but with no idea what our options were I worry that the marginal gain will be offset by increasing the perception that our school is about women’s hoops and will never be a big time football program. Hope I’m wrong.

To me this is a great revenue source for the school and frankly, I dare you or any other naysayers to produce a list of Sponsor names off the top your head of any other P5 or Big East arena? The naming rights are fungible and truly have zero impact on any program, including the athletes who really are now about "how much can you give me?".

Lastly, the school is about basketball and solely basketball, sure it may try to dip their toe in the Football pool similar to BC and UMass but as they have proven, it will be a fool's errand. At least BC has women's lacrosse and soccer to prop up. Stay the course with basketball and continue to irritate all the high revenue football schools who can't compete in hoop!