UConn Athletics has partnered with Madison Reed, which will be sponsoring the historic Gampel Pavilion and XL Center for the next three years.

[NJHusky]

I’m sure if Rolex or Charmin or Nike ponied up more money they would have gotten the naming rights. If you are selling naming You take the best deal you can.

 

[GoUconn7961]

I see Ice has lost a leg.

That's hysterical. Should be an interesting season for her.

 

[Waquoit]

Are people arguing that marketing ties literally don’t matter?

It doesn't matter in this case. Except to old men, it seems.

 

[Bigboote]

I see Ice has lost a leg.

And I didn’t believe it when some were calling her slow last year. I understand now.

 

[Linart]

AI will do that to you.

 

[Linart]

And AI did weird things with her right arm. Don't people scrutinize these things before they go out?

 

[Vancat]

And AI did weird things with her right arm. Don't people scrutinize these things before they go out?

Yeah there's an extra body part in there. When I first saw it, I thought Ice looked "different". Looking closer, looks like they added her in later. Shoddy work lol

 

[Vancat]

AI will do that to you.

or bad PhotoShop skills

 

[NJHusky]

It doesn't matter in the case. Except to old men, it seems.

The company paying the money is trying to get the benefit of the UConn brand, especially from the women’s team in this case. The entity getting the money is benefiting from the money…not the association with the sponsor. It seems some folks think we should get money and branding benefit.

 

[coachcap]

Amy Errett & Madison Reed have have been airing commercials for all natural looking hair color using natural ingredients for years on the various Sirius-XM sports channels. Company is named for Errett's daughter. When the commercials first aired, the hair products were only available through on line ordering. In the last year or two, the commercials mention that the products are now also available at major retailers. If anything, Errett is an advertising celebrity who is adept at marketing. Happy to have her aboard.

 

[Mr. Wonderful]

I shouldn't be surprised, yet here we are.

I am shocked not just one, but multiple posters found a way to spin this negatively.

 

[meyers7]

And AI did weird things with her right arm. Don't people scrutinize these things before they go out?

Well at least her hair looks nice. And that's the most important thing.

 

[huskymedic]

I had a conversation with Dave Benedict about the possibility of renaming the court at Gampel Hall of Fame Court and putting Calhoun 's and Auriemma's names on the end lines and our Hall of Fame players names along the sidelines, possibly as signatures. Dave replied that the court at Gampel was named Alumni Court and that he would not insult our alumni by changing the name. Apparently, that righteous indignation ended the moment a hair dye company offered to pony up cash and NIL.

They didn’t change the name - “Alumni Court” is still there on the opposite sideline of “Basketball Capital of the World.”

 

[CTBasketball]

I’m sure if Rolex or Charmin or Nike ponied up more money they would have gotten the naming rights. If you are selling naming You take the best deal you can.

Formula eRacing Grand Prix of Mexico presented by Sunoco

Take the money don’t think twice.

 

[StllH8L8ner]

Probably most disappointing is that Nike dropped the Air Max Solo recently and has every figgin school under the sun represented…..except UConn. I know football rules everything but you’d think they’d at least want to have the Basketball Capital of the World represented.

 

[ctchamps]

Well at least her hair looks nice. And that's the most important thing.

I’d give an arm and a leg for hair like that.

 

[CL82]

They didn’t change the name - “Alumni Court” is still there on the opposite sideline of “Basketball Capital of the World.”

Ah OK. I read somewhere that what Madison Reed, purchased was "court naming rights."

 

[Waquoit]

Check out Paige’s hair!

View attachment 102757

That's "rose".

 

[dennismenace]

NGL, thought Madison Reed was Ashley Madison and thought it was a really weird NIL and marketing agreement.

I orginally thought it had something to do with Harris Reed and then I see the pic of all these girls and I'm thinking WT#

 

[Larry67]

The company’s CEO and founder is also a UConn alum and is a UConn Foundation Board of Directors member.

She's also a member of the School of Business Hall of Fame

 

[Chief00]

The naming rights to our arena going to a largely women’s products company will do more damage than good. I’m sure it was the highest offer, and I get why (because if you’re selling female products what better place is there) but with no idea what our options were I worry that the marginal gain will be offset by increasing the perception that our school is about women’s hoops and will never be a big time football program. Hope I’m wrong.

Good points.

 

[Skiblets]

you say it like it's a bad thing...

Didn’t AM turn out to be like 3 overweight women from Newark and a whole bunch of bots?

 

[Bald Husky]

It's not worse than having the Jeep logo on the court. I used to listen to their commercials going to and from work on Serius/XM radio. Supposedly it was a new coloring sensation, and the company was named after the founder s daughter, thus "Madison Reed".

 

[GirlBoo1020]

Ah OK. I read somewhere that what Madison Reed, purchased was "court naming rights."

Its rights to put their name on the court. Not rename the court.

 

[cometjo]

If you’re wondering what it looks like on the floor, here you go

Given the location, maybe they'll offer a prize for three point shots made from within the logo! That might be kind of cool.