UConn Athletics has partnered with Madison Reed, which will be sponsoring the historic Gampel Pavilion and XL Center for the next three years. | Page 3 | The Boneyard

UConn Athletics has partnered with Madison Reed, which will be sponsoring the historic Gampel Pavilion and XL Center for the next three years.

I had a conversation with Dave Benedict about the possibility of renaming the court at Gampel Hall of Fame Court and putting Calhoun 's and Auriemma's names on the end lines and our Hall of Fame players names along the sidelines, possibly as signatures. Dave replied that the court at Gampel was named Alumni Court and that he would not insult our alumni by changing the name. Apparently, that righteous indignation ended the moment a hair dye company offered to pony up cash and NIL.
They didn’t change the name - “Alumni Court” is still there on the opposite sideline of “Basketball Capital of the World.”
 
I’m sure if Rolex or Charmin or Nike ponied up more money they would have gotten the naming rights. If you are selling naming You take the best deal you can.
Formula eRacing Grand Prix of Mexico presented by Sunoco

Take the money don’t think twice.
 
Probably most disappointing is that Nike dropped the Air Max Solo recently and has every figgin school under the sun represented…..except UConn. I know football rules everything but you’d think they’d at least want to have the Basketball Capital of the World represented.
 
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They didn’t change the name - “Alumni Court” is still there on the opposite sideline of “Basketball Capital of the World.”
Ah OK. I read somewhere that what Madison Reed, purchased was "court naming rights."
 
NGL, thought Madison Reed was Ashley Madison and thought it was a really weird NIL and marketing agreement.
I orginally thought it had something to do with Harris Reed and then I see the pic of all these girls and I'm thinking WT#
 
The naming rights to our arena going to a largely women’s products company will do more damage than good. I’m sure it was the highest offer, and I get why (because if you’re selling female products what better place is there) but with no idea what our options were I worry that the marginal gain will be offset by increasing the perception that our school is about women’s hoops and will never be a big time football program. Hope I’m wrong.
Good points.
 
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It's not worse than having the Jeep logo on the court. I used to listen to their commercials going to and from work on Serius/XM radio. Supposedly it was a new coloring sensation, and the company was named after the founder s daughter, thus "Madison Reed".
 
As someone who dyed their hair about a hundred times in college, I wish I had had a NIL partnership for it!

Personally, money is money ... and leads to more money. The fact that we have UConn alumni run businesses putting $$ back into the school and players is really all I care about. This is exactly what the school should be trying to get more of. One step at a time.

I promise that no athlete on campus cares where money comes from, as long as the check clears.
 
I do remember Norm’s line on cheers. It was before UConn played anything on a national stage.
Didn't UConn's Women go to their first Final Four in 1991?
 
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The naming rights to our arena going to a largely women’s products company will do more damage than good. I’m sure it was the highest offer, and I get why (because if you’re selling female products what better place is there) but with no idea what our options were I worry that the marginal gain will be offset by increasing the perception that our school is about women’s hoops and will never be a big time football program. Hope I’m wrong.
To me this is a great revenue source for the school and frankly, I dare you or any other naysayers to produce a list of Sponsor names off the top your head of any other P5 or Big East arena? The naming rights are fungible and truly have zero impact on any program, including the athletes who really are now about "how much can you give me?".

Lastly, the school is about basketball and solely basketball, sure it may try to dip their toe in the Football pool similar to BC and UMass but as they have proven, it will be a fool's errand. At least BC has women's lacrosse and soccer to prop up. Stay the course with basketball and continue to irritate all the high revenue football schools who can't compete in hoop!
 
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