It was a New Years Eve game a few years ago, and coincidentally, my first ever game watching Uconn in person. I made a pledge to CPTV for some great under-the-home-team's basket seats (remember those lovely things we could bid on from CPTV?). We played Jen Rizzoti's Hartford Hawks in Hartford. I couldn't WAIT to see the great Maya Moore in action. Well she did a few dumb things right off the bat, and Geno benched her for most (and maybe ALL?) of the rest of that game. I was disappointed, but DID get to see Tiffany Hayes come off the bench and have her first statement game of her career. We later won the NCAA tournament that spring.
More recently, in February of 2013, I treated myself and some dear friends to a game at the XL Center for my birthday. We were ahead most of the game, but Breanna Stewart was playing slow and carelessly, and Geno benched her for most of the game right around the halfway mark of the first half. We wound up losing to Baylor (with Griner and Simms on the floor), but when the game was over, Geno Shmoozed with the fans, gave Baylor the credit for a great win, and we all moved on. We later won the NCAA tournament that spring.
My point is, Geno has been sending this message to his great players for a long time now, and it IS a message the great players respond strongly to. Don't second-guess him - I think he knows what he's doing at this point LOL.