The billboard wasn't directed at any student or school. It merely promoted Louisville athletics and was deemed perfectly legal.
Deemed by whom? The NCAA? Louisville? Do we know for a fact that Louisville did
not (a) get reported or (b) self-report?
As far as it not having been directed at any student,
Ms. Russell's family certainly thought it was. Under the circumstances of its placement in Springfield, Ore., it seems preposterous to believe otherwise.
Is there some significant difference between the Miss. St. billboards cited by Cat and Louisville's?
As far as being "a generic billboard promoting Lousiville athletics," the billboard in Springfield, Ore. pictured two Louisville women's basketball players, one of whom was from Oregon.
Let's not confuse this with the separate rule on "personalized recruiting aids." We can all agree that the billboard wasn't that.
Looking back, I see we
hashed this over last July and my own thought (not that consistency has ever been a great deterrent in my case, or even an other than accidental possibility) was that perhaps a new rule would be needed to cover it. Then, as now, Cat raised the Miss. St. comparison.
And apologies to those who feel, rightly, that the Tennessee violations thread has been hijacked at the prompting of a TN fan. The flow goes, and where it goes we sho' do go with the flow.