Well, I think I see where you are going here; and I generally agree (with all the usual qualifications and reservations). Hard to generalize. I mean, Vin Scully was telling stories during the doldrums of summer long before Cosell took to the air on MNF. Old baseball radio broadcasts were a mixed bag. Actions sports--hockey and BB--have pretty much always featured just terrific on air talent. But yeah; as the entire affair became increasingly commodified, the form began to coalesce around certain practices with an eye toward maximum marketability, or minimally, securing attention time (which is really what the advertisers are buying). I am sure most will agree that even within the constraints of the form, a good play-by-play guy or gal can follow the game while also engaging in the other banter and storytelling. (Eric and Megan are a good example.) The best will accomplish both, and do so in a manner that synthesizes past with present, the particular with the general.
As for Cosell, I admired what he did for Ali. And he was an ok boxing announcer (give me Don Dunphy). But he disparaged ex-athlete announcers (as if those who played the game had little of interest to offer). I can think of dozens of NFL announcers I prefer. McCarver, like many catchers, was always knowledgeable and a good storyteller. I won't speak to later in his broadcasting career. But his days as a Mets broadcaster were great.
Living in the Los Angels metropolitan area most of my life, I had the pleasure of listening to
Vin Scully call Dodgers games since they moved here for the 1958 season, until his recent retirement. Vinny was THE best!!! Vinny was beloved by all of the players and managers in baseball. He knew the game, had perfected the art of calling a game, knew how to interview people, and had the respect and admiration of all that new him.
He never put an interviewee on the spot, or asked them leading questions. He asked players questions of interest to the general baseball fan. He always left the hard or inquisitive questions for someone else. Players like Eddie Murray, Frank Robinson, and notable others that almost refused to be interviewed, would speak to Vin. The great broadcasters of our time were/are masters of their craft.
Howard Cosell was a lawyer before becoming a sports announcer. He was very polarizing. You either loved him or you hated him. I found him amusing. When you think of the words honesty, straight from the shoulder, and tell it like it is, you think of one man:
Howard Cosell. Howard is best remembered as the greatest sportscaster in the history of sports. His way with words and ability of telling like it was, brought him fame not only in America, but all over the world. Perhaps, no one will ever forget the memorable moments that he and
Muhammad Ali spent together.
How they made fun of each other and played with each other are legendary. There was only one Howard Cosell. He was very charismatic. I liked him on Monday Night Football with Dandy Don Merridith, who was folksy. Every week he would serenade the audience of his rendition of “Turn out the lights” once the game had been decided.
I'll always remember the time Cosell told
Muhammad Ali during a post-fight interview that he was "extremely
truculent" (Cosell liked to use BIG words to impress others of his vast vocabulary). Ali's response: "I don't know what that is, but if it's good, I'm that too".
It wasn't good. The man definitely had his own style. I miss Cosell.
Funny thing.
Somehow I knew when I was watching Cosell, I was watching a legend. Just like I knew when I went to the ballpark, and saw Willie Mays, Mickey Mantle, Yogi Berra, Sandy Koufax, Bob Gibson, Roberto Clemente, Warren Spahn, Ernie Banks, Henry Aaron, Nolan Ryan, Johnny Bench, et al, I was watching legends (most of them during their prime).