My 2 cents...sorry if I repeat anything others have mentioned.
Although it is not technically a "must win," it will be nearly impossible for us to earn an at-large bid if we lose
tonight. Also, with the yearly changes in college hoops, I wouldn't say it's fair to label tonight a "must win" to gage where we are as a program. Cincy is on the rebound, and we are 2-3 years into a rebound, or process. In that sense, it's surely a "should win."
While I totally agree that we are UCONN (and not Temple), and we should not be satisfied unless we both seriously compete to win our conference AND make the Big Dance, it's been so long since we've done that, that I would probably be content with 20 wins and the NIT, with eyes on the future of the program.