Bah. I went to Kansas and it's not that different really. Basketball is embraced by everyone. Football by some (more than UConn perhaps but not by much). I will need to check with my friends, but I suspect that the loss of Nebraska, Colorado and Missouri weighs heavily on KU football. Look at who those three states border (west, north, east). While the B12 is way more interesting than the slate we get in the American, other than OU and KState those aren't the teams that filled seats at Memorial Stadium.
Here is the difference in Connecticut in my opinion. We embrace winners. In the NFL we have two storied franchises that have won several superbowls in recent years. In baseball, we have the Red Sox and Yankees (and a few straggler Mets fans). NBA? Celtics and Knicks. So then we turn to UConn basketball, which has more NCs, both men and women, than anyone else in this century. Had UConn built on the Edsall years with a great coaching hire, we'd be selling out most every game, and we'd probably be in the ACC. One more point, we have Saturday HS football in New England, not Friday night. It robs a huge population of potential fans. HS football players and their families should be a core group of potential fans, instead they can almost never go to a game. It needs to change.