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What on earth are you talking about?
What matchups are they picking months in advance?
This is a business for Disney. Anyone who thinks they are interested in anything but profit is being naive. They want control of the product. That's how businesses are run. There's no law to prevent it either.
Have you seen Creme's bracketology? Last year he admitted to talking with the committee during the season and actually attended a mock selection. Now I'm not saying he dictates but he frames the questions. Tennessee as a 1 seed? Yeah, that was a basketball decision and had nothing to do with Tenn's massive national following. And UConn gets attention, not because ESPN loves UConn but because their advertisers love UConn. Why do you think Capital One & Invesco are advertising if not for access to all the blue-haired wcbb fans.