The only way it might switch is if they get a P5 invite, on the back of football success. That would bring both product (on the field/fanbase) revenue and conference revenue. And then with a pairing down of some nonessential sports (which won't happen).
Running an AD is really an expensive marketing and political tool.
The whole higher ed complex is a giant bubble.
The cost/value ratio is competely out of whack.
Few schools and majors actually prepare people for careers.
With AR and VR technology coming quickly. you don’t have to spend 40k a year to live on some campus to have an arrogant egghead tell you about art history.
Think about half the garbage they make students take. Sit here with 100 kids with a TA who makes $6 an hour to memorize some crap for a test you can safely forget 20 minutes later.
The space, the admins, the bloated salaries, the crashing state subsidies.... you are going to be able to learn more, faster at a fraction of the cost.
I don’t know how fast it’s going to happen, but schools that are investing huge dollars in physical buildings and spending at three times the rate of inflation are headed for a very painful fall off the cliff.
That’s why they already are so dependant on international students. When that doesn’t sate their need to spend going forward good luck finding the next customers to bleed dry.
It’s going to be a spectacular crash in places like Connecticut. Upside down demos combined with a death spiral state budget that is going to force the wealthy to vote with their feet.
If Herbst was doing something for the state and school she’d be solving for how to make it an institution that can sustain not just begging for the maximum amount of money to feed to useless administrators.