“I have no emotion toward Texas and Oklahoma leaving,” Yormark said. “They’ll always be a part of the history of the Big 12. But I came here with fresh ideas and a different type of background * and I want us to innovate and disrupt in a positive way, with or without them,”![]()
How the Big 12 controls its destiny, according to Commissioner Brett Yormark
Big 12 commissioner Brett Yormark gave an exclusive interview to The Dallas Morning News in which he talked about Big 12 Mexico, Pro Day at The Star in Frisco...www.dallasnews.com
There have also been reported rumors of UConn, Gonzaga, Colorado and Memphis joining as well, but Yormark declined to comment on other potential additions.
“We want to be in all four time zones, and expansion is a big part of it,” Yormark said. “I would say that we have a plan for expansion. I’ve never mentioned one school that we want.”
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As the conference prepares for its future commercial plans within the U.S. and abroad, Yormark said the Big 12 is only just getting started with its new ideas.
“I don’t have a crystal ball. But if I did, I think we’re about three or four or five years down the road from being a top national conference,” Yormark said.
*Brett Yormark. former CEO of the NBA’s Brooklyn Nets’ parent company BSE Global
BSE Global is the parent company of Barclays Center, the Brooklyn Nets, its NBA G League team the Long Island Nets, and its NBA 2K League affiliate NetsGC. BSE Global also provides shared services to the New York Liberty, the WNBA sister team of the Brooklyn Nets.
Yormark spent 14 years as CEO of BSE Global, which manages and controls Barclays Center, the Brooklyn Nets, and the Nets’ NBA G League team, the Long Island Nets. During his tenure, he also expanded BSE’s venue footprint by leading the renovation, reopening and subsequent operation of NYCB LIVE, home of the Nassau Veterans Memorial Coliseum on Long Island, and Manhattan’s iconic Webster Hall. While at BSE Global, Yormark had oversight for all facets of Barclays Center and NYCB LIVE, including operations, event programming, sales, and marketing.
After joining the Nets in 2005, Yormark led the team’s 2012 move to Brooklyn, including the rebranding that established the Nets as a global lifestyle brand. In overseeing the transformation from New Jersey to Brooklyn, Yormark led the team to placements in the top tier of every major business matrix, including ticket sales, merchandise and sponsorship.
Under his leadership, Barclays Center and NYCB LIVE were consistently named among the industry’s top venues worldwide in ticket sales by leading industry publications Billboard, Pollstar, and VenuesNow. Yormark brought the hottest names in music to the venues under his purview, including opening Barclays Center with eight consecutive nights of sold-out shows from legendary rapper JAY-Z. Barclays Center and NYCB LIVE also welcomed legends including Barbra Streisand, Bruce Springsteen, Beyoncé, Billy Joel, Elton John, Coldplay, J. Cole, Kendrick Lamar, Pearl Jam, and many more.
On the sports side of the business, he brought professional boxing back to Brooklyn for the first time since 1931, and saw Barclays Center host dozens of world championship fight nights. College basketball also became a mainstay in Brooklyn, with Yormark securing agreements to host the NCAA Men’s Basketball Tournament, the ACC Men’s Basketball Tournament, and the Atlantic 10 Men’s Basketball Tournament, alongside matchups between many of the nation’s top programs such as Kentucky, Kansas, Duke, and North Carolina, among others.