VCE did a great job highlighting a few of the report's many inconsistencies and flaws. Two broad, anecdotal critiques I'd add are that the report seems to often:14.876M within 100 miles of Storrs but that jumps to over 26M if you go to 120 miles.
-overvalue the relevance/market share of some lesser-brand schools just because they're in, or close to, a major metro.
-undervalue the relevance/market share of some large well-branded state schools within their states.
UConn is far and away the most popular school in Connecticut. At a bare minimum he should've factored the 3.5 million people that live here into his initial equation/calculation.