At the moment the media contracts for the ACC and B-12 pay iut basically the same dollar amount per school but, in a couple years when the new contract kicks in, the B-12 will make nearly $20 million more per school per year. Additionally, in 2031, the B-12's contract comes up for renewal with the likelyhood of a further increase over what ACC schools make as they are locked in until 2036. The major cause of the noise from Tallahassee is that soon UCF will receive considerably more revenue than FSU.
The ACC's options are a) ask ESPN nicely to increase the current contract and allow a provision to increase it again when the B-12 gets a new contract in 2031, b) ask ESPN very nicely to increase the current contract to levels that would equate them with the B1G and SEC or c) find a way to get out of the current contract.
I'm pretty confident that at least a modest attempt was made at option a which ESPN would have declined once they stopped laughing. I doubt option b was attempted as ESPN was still laughing at theier attempting option a. I'm very confident that a couple of teams of very high powered attorneys looked into the possibility of option c only to confirm that it is not a realistic possibility, therefore we have been hearing the excessive amount of noise from a few ACC schools about (what tg hey percieve as) the lack of fairness in their current situation.