Ed Cooley was hired more to overhaul the direction and atmosphere of the Basketball team. After that, it became his job to recruit and to win. He has certainly earned his contract so far. Obviously this will be a big year for him as this is the first year that the vast majority of his players are his recruits, since most of his recruits last year were sitting on the bench. That will be when we can see what he really can do (Or from Uconn fans perspective, if he can do it at all).
Coach Cooley is getting these top kids interested because he is getting in early in the recruiting game, he is passionate about his believe the PC will become a basketball powerhouse, and he does not back down when schools with better reputations (Yes, that means Uconn) try to jump in take the player he likes away. THAT is why you are going to be fighting PC for recruits for the foreseeable future.