A conference room at the WNBA executive offices. In attendance: WNBA CEO, CFO, Marketing/Communications Director (MD), and Alice, an intern. The All-Star game MVP trophy sits on the table.
CEO: So, that's the trophy we picked out?
MD: yeah, but it's tiny and if we go with it we'll get clobbered in the papers and Twitter will go insane in a bad way.
CEO: What did we budget for a trophy?
CFO: I ran all the numbers and the best we could do was 50 bucks.
CEO: We paid 50 bucks for that? Who picked it out?
CFO: That would be Alice. We had her run down to Al's Trophy Emporium during her lunch hour the other day.
CEO: Hi Alice, nice to meet you. Am I right you paid $50 for that?
Alice: No ma'am, it was originally $50 but I got it on sale for $25.
MD: Thanks Alice. Look, all I know is that if we give... that...to the MVP of one of the most important marketing games of the season we'll look like dopes!
CEO: Well, we'll just have to return it and get something a little bigger.. Alice, would you do that please?
Alice: I don't think I can return it. If you'll let me turn it around like so...you can see the dent. That's why I got it for half off. It can't be returned.
CEO: Can't get our money back huh? Ok, that settles it. We go with what we have. Thank you Alice. Let's go on to the next agenda item.