OT Big Ten reaches seven-year media rights deal with CBS, Fox and NBC for football, basketball through 2029-30

[Chief00]

It amazes you that NY, LA, and Chicago are the biggest markets?

I think the Big10 being a NY market team (Rutgers) is an illusion but it certainly rings the cash register.

 

[dogpause]

The reason why there is so much $ in sports is because people like you (and me) consume a lot of it. Just like the reason why Hollywood makes tons on money.

If every single person stopped consuming the content, $500 million athlete contracts would cease to exist. Sports franchise values would crater. TV contracts wouldn’t be worth a dime. But until then, content consumption = $ in todays world. And consuming sports content is getting easier and easier.

Sports television advertising also sells at a premium because it's a predominantly male audience, and because people usually don't channel surf when a commercial comes on during a sports event.

 

[Rocktheworld]

It amazes you that NY, LA, and Chicago are the biggest markets?

Kid really didn’t think that sentence through lol

 

[McLovin]

I think the Big10 being a NY market team (Rutgers) is an illusion but it certainly rings the cash register.

Rutgers was their way of placing BTN on cable across the NYC metro.

Now that the lens is shifting to fan bases not school location, NY is seen a BIG market due to the number of BIG alumni (Ohio St, Michigan, PSU, Indiana) alumni in the area willing to consume BIG content. I doubt Rutgers is even the 5th most popular BIG team in the area.

Ditto for Maryland the the DC market (although they are probably slightly more popular in their own backyard than Rutger)

 

[Chief00]

Rutgers was their way of placing BTN on cable across the NYC metro.

Now that the lens is shifting to fan bases not school location, NY is seen a BIG market due to the number of BIG alumni (Ohio St, Michigan, PSU, Indiana) alumni in the area willing to consume BIG content. I doubt Rutgers is even the 5th most popular BIG team in the area.

Ditto for Maryland the the DC market (although they are probably slightly more popular in their own backyard than Rutger)

I don’t disagree that UConn is paying the price for not thinking strategically over the last 15 years. They certainly got caught up in making one-off checkers moves, while the winners were playing three moves ahead chess.

 

[upstater]

Kid really didn’t think that sentence through lol

A. Not a kid.
B. This is what I wrote in that post: "The B1G has the markets, the SEC has the football" and before that I wrote: "B1G has the markets: Philly, NJ, Pitt, Detroit, Milwaukee, Chicago, Minneapolis, Los Angeles. SEC: Atlanta, Dallas, Florida, Houston, Nashville, St. Louis."

 

[upstater]

I don’t disagree that UConn is paying the price for not thinking strategically over the last 15 years. They certainly got caught up in making one-off checkers moves, while the winners were playing three moves ahead chess.

UConn had absolutely no choice in the matter

 

[superjohn]

A. Not a kid.
B. This is what I wrote in that post: "The B1G has the markets, the SEC has the football" and before that I wrote: "B1G has the markets: Philly, NJ, Pitt, Detroit, Milwaukee, Chicago, Minneapolis, Los Angeles. SEC: Atlanta, Dallas, Florida, Houston, Nashville, St. Louis."

The B1G has the markets, the SEC has the football. Still amazes me to realize that Dallas + Houston + Atlanta doesn't compare to the markets that the B1G owns.

And I say this because CBS gave its midafternoon Saturday slot (3:30) to the B1G.

So now SEC is 12pm only and maybe 8 pm at night?

This is shocking to me, that the B1G encroached on a SEC time slot.

 

[aburks41]

College sports for everyone non-B1G/SEC are going to be dead in about 10 years, which is probably when NIL expands to colleges being allowed to pay players directly. It would take UConn 10 years to make as much as Rutgers makes in 1 year. In 2033, Rutgers will have $750M in their pockets and we will have $75M in media revenue. Enjoy these final few years while we can I guess

 

[Chief00]

UConn had absolutely no choice in the matter

In the bed we let others make for us. That’s exactly what I mean about the need to think Strategically, When you do that, you take control of your destiny or at least significantly impact it.

 

[Rocktheworld]

A. Not a kid.
B. This is what I wrote in that post: "The B1G has the markets, the SEC has the football" and before that I wrote: "B1G has the markets: Philly, NJ, Pitt, Detroit, Milwaukee, Chicago, Minneapolis, Los Angeles. SEC: Atlanta, Dallas, Florida, Houston, Nashville, St. Louis."

Then why are you “amazed” that Atlanta Houston and Dallas don’t compare to that massive conglomerate of markets?

Just mind the words you use, that’s all we are saying lol

 

[CashewCrew]

Pretty awful… I’m going to be pissed if/when this happens to the Big East

 

[B1GEast]

ESPN imight try to partner with another media company for the future SEC contract.

I could see Amazon delivering content. The Big 10 is now everywhere. They are B1G enough to spread content to 3 media companies, so no one will miss any big games.

I wonder what it means for the Big 10 network. Who ends up owning the content. It will probably be shared rights.

 

[CL82]

College sports for everyone non-B1G/SEC are going to be dead in about 10 years, which is probably when NIL expands to colleges being allowed to pay players directly. It would take UConn 10 years to make as much as Rutgers makes in 1 year. In 2033, Rutgers will have $750M in their pockets and we will have $75M in media revenue. Enjoy these final few years while we can I guess

Well, except for the fact that they are Rutgers and even with Big Ten distributions they are still running a 73 million deficit.

Think about that for a moment. They make 10 times our media revenue and yet have nearly twice our deficit. That’s quite a sinkhole on the banks of the old Raritan.

(Oh, and they just hit up the taxpayers for another hundred million to improve facilities.)

 

[Ports21]

So annoyed with the shifting of games to peacock/amazon bs.

Don't make it harder for people to watch your games

 

[Ha Who]

So annoyed with the shifting of games to peacock/amazon bs.

Don't make it harder for people to watch your games

Bring back CPTV!

 

[billybud]

A. Not a kid.
B. This is what I wrote in that post: "The B1G has the markets, the SEC has the football" and before that I wrote: "B1G has the markets: Philly, NJ, Pitt, Detroit, Milwaukee, Chicago, Minneapolis, Los Angeles. SEC: Atlanta, Dallas, Florida, Houston, Nashville, St. Louis."

Markets are different from markets of avid watchers of football...

From NY Times..

In Cook County, home of Chicago, only 4 percent of residents indicated support for a college team. And the five counties in the United States with the lowest rates of college football fandom are the five boroughs of New York City. Manhattan manages 2 percent, and the other four are all below 2 percent.

Atlanta actually pulls down the percentage of football watching fans in Georgia (the percentage of college football fans is much lower in Atlanta than the rest of the state)...the south pulls college football numbers because it is fairly rural without the pro spot fandom of other regions.

 

[McLovin]

Pretty awful… I’m going to be pissed if/when this happens to the Big East

Peacock is free for Xfinity (Comcast) customers. However Comcast does not service parts of the NYC metro (at least not Stamford when I lived there), Ohio, most of Michigan, Wisconsin or the Los Angeles Market. So Peacock is going to get a huge bump in subscribers. Have to figure that new reach for Peacock contributes to the media deal value for the BIG.

P.S. I have Peacock but hope the Big East stays an exclusive Fox property because I believe they have the best production for college basketball games. And FS1 should have plenty of CBB slots available with far less BIG games.

 

[McLovin]

If I was Val and streaming games came up as part of the discussions in the next contract negotiations, I would take it to one of Apple, Amazon or Netflix and make it mandatory for them to create a bunch of other other non-game content as part the deal (a Hard Knocks style show for the basketball programs, a weekly coaches show, etc.). Plus NIL opportunities for the student athletes (for appearing in said content).

The people running the show at the Big East are no doubt smarter than me, but as financial underdogs we need to get creative to squeeze every ounce of profit & brand exposure from our next deal.

Giving up a few games a year to Netflix in exchange for a few Big East specific shows that feature our college athletes could be a useful recruiting tool for our programs.

 

[NJHusky]

Don't make it harder for people to watch your games

It’s happening in all sports and I don’t get it. I use Hulu for tv and haven’t seen a Yankee game in years. It might be a short term $$ bump but I don’t see how this helps build the sport. Only a % of fans will pay extra.

 

[upstater]

Markets are different from markets of avid watchers of football...

From NY Times..

In Cook County, home of Chicago, only 4 percent of residents indicated support for a college team. And the five counties in the United States with the lowest rates of college football fandom are the five boroughs of New York City. Manhattan manages 2 percent, and the other four are all below 2 percent.

Atlanta actually pulls down the percentage of football watching fans in Georgia (the percentage of college football fans is much lower in Atlanta than the rest of the state)...the south pulls college football numbers because it is fairly rural without the pro spot fandom of other regions.

Everybody gets this, but when people have cable and pay the monthly B1G fee, what you're saying has less and less relevance.

 

[upstater]

Then why are you “amazed” that Atlanta Houston and Dallas don’t compare to that massive conglomerate of markets?

Just mind the words you use, that’s all we are saying lol

OK, I'll be sure to read your posts with that in mind.

 

[upstater]

College sports for everyone non-B1G/SEC are going to be dead in about 10 years, which is probably when NIL expands to colleges being allowed to pay players directly. It would take UConn 10 years to make as much as Rutgers makes in 1 year. In 2033, Rutgers will have $750M in their pockets and we will have $75M in media revenue. Enjoy these final few years while we can I guess

The whole thing will eventually collapse, including whatever money Rutgers is going to get. Not in the next 10 years for Rutgers but soon.

Watch what happens soon when some of these schools believe they need to build out their facilities to the tune of $1 billion (what it takes to go mecca on training facilities and expanding stadiums). They are going to hock the future of these schools, and it will end in tears.

 

[billybud]

The country will move more and more to streaming....cable will be Blockbusters. Sports viewing will all come down to viewer choices.

Notre Dame isn't coveted because of Indiana cable boxes.

 

[superjohn]

Markets are different from markets of avid watchers of football...

From NY Times..

In Cook County, home of Chicago, only 4 percent of residents indicated support for a college team. And the five counties in the United States with the lowest rates of college football fandom are the five boroughs of New York City. Manhattan manages 2 percent, and the other four are all below 2 percent.

Atlanta actually pulls down the percentage of football watching fans in Georgia (the percentage of college football fans is much lower in Atlanta than the rest of the state)...the south pulls college football numbers because it is fairly rural without the pro spot fandom of other regions.

I would love to read that article.

In Chicago almost everyone you run into is a fan of a Big 10 team and the bars are all based on which school they represent. Huge college football culture out here.

 

[Rocktheworld]

I would love to read that article.

In Chicago almost everyone you run into is a fan of a Big 10 team and the bars are all based on which school they represent. Huge college football culture out here.

Yeah idk where they got 4% of Chicagoans following a college team lmao

 

[auror]

I would love to read that article.

In Chicago almost everyone you run into is a fan of a Big 10 team and the bars are all based on which school they represent. Huge college football culture out here.

It's a numbers game. 3 million people in the city means 4 percent is over 100k B1G fans. You can fill 100 bars with 100 people with only 10% of that total.

 

[huskymedic]

Markets are different from markets of avid watchers of football...

From NY Times..

In Cook County, home of Chicago, only 4 percent of residents indicated support for a college team. And the five counties in the United States with the lowest rates of college football fandom are the five boroughs of New York City. Manhattan manages 2 percent, and the other four are all below 2 percent.

Atlanta actually pulls down the percentage of football watching fans in Georgia (the percentage of college football fans is much lower in Atlanta than the rest of the state)...the south pulls college football numbers because it is fairly rural without the pro spot fandom of other regions.

I would love to read that article.

The article is from 2014:

https://www.nytimes.com/2014/11/08/...ytcore-ios-share&referringSource=articleShare

 

[McLovin]

I would love to read that article.

In Chicago almost everyone you run into is a fan of a Big 10 team and the bars are all based on which school they represent. Huge college football culture out here.

I think those numbers are probably a little skewed based on how they conducted their survey / asked their questions about fandom.

If asked, I don’t support any SEC or BIG team. But I probably watch more Bama/OSU/Michigan/Florida/LSU/any other top team than I have UConn football games over the past few year.

Both because I enjoy watching good college football and for betting interests.

I’d imagine there are a lot of people who fall into that boat that the survey missed.

Not to mention friends, spouses or family of fans who don’t actively support a college team but watch a lot because of someone else’s interest.

 

[billybud]

I also am a football fan...I watch games that I think will be great games...and I watch rivalry games...Alabama-Auburn, Ohio State-Michigan, and the like. I will watch Pitt-WVU now that the Backyard Brawl is playing again.

Bama-A&M is must watch...so is Oklahoma-OK State.