The whole thing will eventually collapse, including whatever money Rutgers is going to get. Not in the next 10 years for Rutgers but soon.
Watch what happens soon when some of these schools believe they need to build out their facilities to the tune of $1 billion (what it takes to go mecca on training facilities and expanding stadiums). They are going to hock the future of these schools, and it will end in tears.
It seems to be a dog chasing his tail
The more you make the more you spend so that deficits are inevitable.
The difference with these schools is hopefully these huge media deals spare taxpayers and students who really have little or no interest in sports from bearing the brunt of the deal.
To be fair you start out with a huge deficit on 90% of your sports because they generate little or no revenue . I remember looking at the UConn’s womens programs a few years ago and they were -$29,000,000 non revenue neutral mens programs added close the that to that deficit .
The only significant revenue came from BB and football .
I don’t think the numbers have gotten better
The difference with a B1G school is a media , deal , live gate, bowl , and other revenue put the cost with a the fans giving the taxpayers and students some relief.
Then again big time football (especially but not exclusively)has huge benifits to a state
When you consider alumni and just fans travel to games Hotels , rentals meals ,and other recreational activities are all heavily taxed.plus jobs.
the number could be huge. The Alabama / Auburn football by some estimates brings in $ 500,000,0000 annually to the state . Making if not the biggest industry in the state.at least one of the biggest. Alabama is an anomaly but that state revenue is usually overlooked.
The problem like athletic directors and politicians as spending other peoples money typically is not done efficiently.