I have a 70" Sharp LED which cost $2,200, a Philips 47" LCD which cost $900, and a 42" Vizio LCD which cost less than $500. Picture quality, the Philips is my best with the Vizio a close 2nd and the Sharp last, but not too far off. Definitely look to buy at Costco because of the 2 yr warranty and for $99, you can extend for 3 more years, so my 70" has a 5-year warranty for $99. Definitely get as BIG as you can within your budget because size does matter, especially if you are farther away from the screen. My 70" has 240hz, but I have it turned off and watch at 120hz, that is all you need. Samsungs are great, but for the $'s, you can't go wrong with a Vizio.