southie
Longhorn Lover
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I think that depends on whether the player is depending on team linked deals or individual deals. For the best players, it's probably the individual deals and the companies will probably want to know the school chosen before they make offers. From what I see, Paige and Azzi especially have individual deals not team deals. I think role players would be more interested in team deals.
For instance a regional company on the east coast isn't going to sign a deal with a player committing to Oregon.
But, weren't those 2 already signed to UConn before NIL ever became a thing to entice high school recruits? Things keep changing with NIL as far as how quickly it starts. Some high school recruits already have huge followings on social media that perhaps influence the quantity/amount of NIL some entity is willing to commit to them (if they sign with said school).