Non-Key Tweets
- Thread starter The Viking
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Christopher Lambert@theDudeofWV
1h
Here’s a quick primer for those foolish enough to question my assertion that the Big 12 will expand. Pay attention & put your thinking cap on because I’m only doing this once. Ready, set, go....
Christopher Lambert@theDudeofWV
1h
The Big 12 is only P5 conference without a terrestrial conference network. Its also the smallest P5 conf in terms of members (10) and media footprint. But the Big 12 is third in conf revenue.
Christopher Lambert@theDudeofWV
1h
Each of the Big 12’s members play 9 conference games - alternating between 4 & 5 home conf games per year. The Big 12 is usually 3rd in TV ratings despite having the smallest footprint.
Christopher Lambert@theDudeofWV
1h
From top to bottom the Big 12’s pro rata TV ratings & fan engagement are on par with the SEC & Big 10. Big 10 numbers are extremely top heavy.
Christopher Lambert@theDudeofWV
1h
The Big 12 is the only P5 conf not locked into a long term deal for their TV rights. Their primary TV deal was signed in 2012 and has increased from $20 to over $30M. It expires in 2025.
Christopher Lambert@theDudeofWV
1h
When the Big 12 signed its TV deal in 2012 the landscape was different. The only avenues for broadcast outlets available were the networks. That’s changed. There are a host of new media companies hungry for live sports.
Christopher Lambert@theDudeofWV
1h
Here’s where the Big 12 has the advantage. They are not partnered with ESPN or Fox on a network. Their programs have rabid fan bases who actually watch football.
Christopher Lambert@theDudeofWV
1h
By expanding the Big 12 can add more games to its rights package and take as much as 30% of their content to open market to sell to the highest bidder. By being first to market to new media they expect premium plus money for that 30% of inventory as cost of market inventory.
Christopher Lambert@theDudeofWV
1h
The first part of this strategy is extending their deal with ESPN. ESPN currently has 50% of football & almost all of basketball. By extending their deal with ESPN they get a boast in base revenue & ESPN saves money due to inflation on a long term deal.
Christopher Lambert@theDudeofWV
1h
This strategy requires an extension of the GoR to match the new TV deal. The payoff for the Big 12 is simple. The extended GoR gets them more money from ESPN and vastly inflates the revenue generated by taking whatever % of inventory left to the open market.
Christopher Lambert@theDudeofWV
1h
The theory is this strategy catapults the Big 12 into the same revenue neighborhood as the SEC & B1G due to the cost of entry paid by new media company X for Big 12 rights. If you have ever sold anything on ebay you know how a bidding war drives up price. But there’s more.
Christopher Lambert@theDudeofWV
1h
The Big 12 also gets a defacto conf network on ESPN+ with a escalating fee schedule. Plus expect made for primetime matchups between the Big 12 and ESPN’s other partners the SEC & ACC which also drives up revenue.
Christopher Lambert@theDudeofWV
1h
Do I have to point out the only way the Big 12 can maximize revenue from new media money is by expanding?
Christopher Lambert@theDudeofWV
58m
Now before you get lathered up and try to argue with me you need to understand the Big 12 is the only P5 conf able to pivot & cash in on emerging new media money. The SEC & ACC are partners with ESPN with > 90% of inventory tied up. Likewise the B1G is tied up with Fox & ESPN.
Christopher Lambert@theDudeofWV
56m
One last point. First to market wins the new media jackpot. Fox has threatened the Big 12 not to expand. The Big 12 would love to free up that inventory from Fox if Fox isnt as willing a partner as ESPN.
1h
Here’s a quick primer for those foolish enough to question my assertion that the Big 12 will expand. Pay attention & put your thinking cap on because I’m only doing this once. Ready, set, go....
Christopher Lambert@theDudeofWV
1h
The Big 12 is only P5 conference without a terrestrial conference network. Its also the smallest P5 conf in terms of members (10) and media footprint. But the Big 12 is third in conf revenue.
Christopher Lambert@theDudeofWV
1h
Each of the Big 12’s members play 9 conference games - alternating between 4 & 5 home conf games per year. The Big 12 is usually 3rd in TV ratings despite having the smallest footprint.
Christopher Lambert@theDudeofWV
1h
From top to bottom the Big 12’s pro rata TV ratings & fan engagement are on par with the SEC & Big 10. Big 10 numbers are extremely top heavy.
Christopher Lambert@theDudeofWV
1h
The Big 12 is the only P5 conf not locked into a long term deal for their TV rights. Their primary TV deal was signed in 2012 and has increased from $20 to over $30M. It expires in 2025.
Christopher Lambert@theDudeofWV
1h
When the Big 12 signed its TV deal in 2012 the landscape was different. The only avenues for broadcast outlets available were the networks. That’s changed. There are a host of new media companies hungry for live sports.
Christopher Lambert@theDudeofWV
1h
Here’s where the Big 12 has the advantage. They are not partnered with ESPN or Fox on a network. Their programs have rabid fan bases who actually watch football.
Christopher Lambert@theDudeofWV
1h
By expanding the Big 12 can add more games to its rights package and take as much as 30% of their content to open market to sell to the highest bidder. By being first to market to new media they expect premium plus money for that 30% of inventory as cost of market inventory.
Christopher Lambert@theDudeofWV
1h
The first part of this strategy is extending their deal with ESPN. ESPN currently has 50% of football & almost all of basketball. By extending their deal with ESPN they get a boast in base revenue & ESPN saves money due to inflation on a long term deal.
Christopher Lambert@theDudeofWV
1h
This strategy requires an extension of the GoR to match the new TV deal. The payoff for the Big 12 is simple. The extended GoR gets them more money from ESPN and vastly inflates the revenue generated by taking whatever % of inventory left to the open market.
Christopher Lambert@theDudeofWV
1h
The theory is this strategy catapults the Big 12 into the same revenue neighborhood as the SEC & B1G due to the cost of entry paid by new media company X for Big 12 rights. If you have ever sold anything on ebay you know how a bidding war drives up price. But there’s more.
Christopher Lambert@theDudeofWV
1h
The Big 12 also gets a defacto conf network on ESPN+ with a escalating fee schedule. Plus expect made for primetime matchups between the Big 12 and ESPN’s other partners the SEC & ACC which also drives up revenue.
Christopher Lambert@theDudeofWV
1h
Do I have to point out the only way the Big 12 can maximize revenue from new media money is by expanding?
Christopher Lambert@theDudeofWV
58m
Now before you get lathered up and try to argue with me you need to understand the Big 12 is the only P5 conf able to pivot & cash in on emerging new media money. The SEC & ACC are partners with ESPN with > 90% of inventory tied up. Likewise the B1G is tied up with Fox & ESPN.
Christopher Lambert@theDudeofWV
56m
One last point. First to market wins the new media jackpot. Fox has threatened the Big 12 not to expand. The Big 12 would love to free up that inventory from Fox if Fox isnt as willing a partner as ESPN.
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Who would argue with this nitwit? Clearly he's doing a fine job of doing it himself.
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The Funster
What?
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Read that as: "I've been making everything up and will have no alternative but to fake my death. I'll be back with a new twitter account soon, though.
Purple Stein
I like to sim things.
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I read it as "I have this super private information and they're after me. They could poison me any time. In fact, I believe they already have."
Christopher Lambert@theDudeofWV
1h
Here’s where the Big 12 has the advantage. They are not partnered with ESPN or Fox on a network. Their programs have rabid fan bases who actually watch football.
When I think of rabid football fan bases, I know the first schools that come to mind for me are Kansas, Kansas State, Iowa State, Baylor, Texas Tech, TCU and West Virginia. Clearly the cream of the crop when it comes to rabid fan bases!
1h
Here’s where the Big 12 has the advantage. They are not partnered with ESPN or Fox on a network. Their programs have rabid fan bases who actually watch football.
When I think of rabid football fan bases, I know the first schools that come to mind for me are Kansas, Kansas State, Iowa State, Baylor, Texas Tech, TCU and West Virginia. Clearly the cream of the crop when it comes to rabid fan bases!
CL82
NCAA Woman's Basketball National Champions
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Well rabid, anyways.
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Iowa State will sell 45,000 season tickets this year and average 60,000+ per game. . So yeah, rabid.
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Very casual fan like
Dream Jobbed 2.0
“Most definitely”
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The thing about the dude and flugar is that the language is so technical and specific but so obviously made up. Why bother? Are there people who buy it?
CL82
NCAA Woman's Basketball National Champions
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For a while the dude had traction and worked to monetize it. I kind of doubt it anymore.
Waquoit
Mr. Positive
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Would you feel better if he adds Williams?
Waquoit
Mr. Positive
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I agree, you should be laughed at if you lose to UConn even if it was 17 years ago. Meanwhile...rabid
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Iowa State has come back from that four season stretch of winning 3 or fewer games.
The fans are energized by winning 8 games the last couple of seasons.
OSU is a pretty decent football team....like Duke
They seem to lack national cachet.
...I mean, how many of us know that the Cyclones mascot is Cy the cardinal?
The fans are energized by winning 8 games the last couple of seasons.
OSU is a pretty decent football team....like Duke
They seem to lack national cachet.
...I mean, how many of us know that the Cyclones mascot is Cy the cardinal?
Us UConn fans do and we don't like him.
Did Some UConn Fans Break The Iowa State Mascot's Arm Last Night?
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I doubt many have any idea what the ISU mascot's name is, but we were talking about rabid fan bases not mascot names. No doubt the last two seasons have been good for the Cyclones, but in 2015 when ISU won three games the average attendance was 56,519. And that is on the heels of a two win season. Cutcliffe is a great coach and has been outstanding at Duke, but their fan base is awful. Average attendance in the 20s is a clear sign of irrelevance and disinterest. That is like FCS Montana or James Madison.
ISU and Duke have nothing in common, when it comes to attending sporting events. Look at how many students or players in/on Duke come from NC, let alone nearby. ISU draws from a very small radius. Duke alums are everywhere but the triangle. ISU alums are stuck in Des Moines. It is not a good comparison.
Your program has improved from doormat to decent, but let's not pretend you are something you are not. You are Iowa State.
Iowa State isn’t even the flagship school in its rural state. Iowa has owned the series with Iowa State and Kinnick Stadium seats over 70,000 and average attendance is about that.
Iowa State is second in wins and attendance for P5 teams in the State of Iowa.
Iowa State is second in wins and attendance for P5 teams in the State of Iowa.
He's attempting to emotionally blackmail his readers, trying to get them to have sympathy for him.
Hard to have sympathy for pathological liars.
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Actually Kinnick's capacity is not over 70k and their attendance is in the mid to upper 60ks. While ISU is larger than Iowa, both are AAU flagship schools. Of course, none of this is relevant to the subject at hand, which is ISU has a rabid fan base. 26th - 28th in football attendance, 15th in mbb attendance, and 2nd in wbb. That is engaged & rabid. You can probably count on one hand the number of fan bases that support at that level.