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Non-Key Tweets

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I found this the most surprising quote:


AD Dave has definitely been working the phone on this. Seem tough logistically but I like the creativity on both sides.
Too bad the big east contract doesn’t allow football to look at a P5 Conference
 

CL82

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Too bad the big east contract doesn’t allow football to look at a P5 Conference
You might want to read the contract again:
45369

All PAC negotiations and signing of contracts will take place after July 1, 2020. Why do you think UConn ponied up $7M to get out the AAC by then.
 
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If the PAC wants eastern exposure so bad, the top brands should reach out to the Big Ten regarding expansion. Add the California schools to the Big Ten.
 
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Here...we...go...again


Christopher Lambert@theDudeofWV
22h
Since I’ve already let the cat out of the bag I will summarize to context of the article.

Christopher Lambert@theDudeofWV

22h
1. The Big 12 must expand to take advantage of emerging markets. Expansion is the only way the Big 12 can keep pace and maintain their revenue position. 2. The common misconception of instability surrounding the Big 12 is a barrier to expansion.

Gregory D. M. K.@GregGregoryKJ
20h
Replying to
@theDudeofWV
So, a decade from now, the Big 12 will have twelve schools? Fourteen?

Christopher Lambert@theDudeofWV

3h
I don't see the Big 12 ever having more than 12. I think the Athletic hit the nail on the head and we see consolidation of some type in 2035. The Big 12 has a unique opportunity... it has unrealized growth potential that's highly valuable given the desire of new media.


Christopher Lambert@theDudeofWV

22h
3. By extending their base deal with ESPN and the GoR to 2035 the Big 12 puts itself in position to widen the revenue gap with the Pac 12 and dispel any thoughts of instability thereby making the Big 12 an attractive option to the Pac 12.

Christopher Lambert@theDudeofWV
22h
4. The Big 12 must finalize the ESPN/GoR before the Pac 12’s TV deal expires. 5. Several Pac 12 schools have expressed interest. 5. The Big 12 is not interested in a scheduling alliance witn the Pac 12 at this time.

Christopher Lambert@theDudeofWV
22h
6. The Big 12 is prepared to expand with any combo of UCF/BYU/USF. ESPN has told the Big 12 expansion with UCF/BYU/USF is acceptable but P5 schools are preferred.

Christopher Lambert@theDudeofWV
22h
7. The Big 12 expects an increase of magnitude with expansion and the addition of at least two broadcast partners other than ESPN. CBS, DAZN, Hulu and Apple being the most likely.

Christopher Lambert@theDudeofWV
22h
8. I have documents in hand detailing the commitment of both UT and OU to the Big 12 and their agreeing to extend the GoR. 9. The resignation of Gallogly at OU has been the only issue causing a delay.

Christopher Lambert@theDudeofWV
22h
10. I will publish the product of both FoIA requests with my article. Unedited, in full....

Christopher Lambert@theDudeofWV
22h
Finally, should my health deteriorate to the point that I cannot finish my article I will forward my notes and FoIA documents to an individual known to me to have the nerve to publish this story in advance of the event.

Christopher Lambert@theDudeofWV
22h
There is absolutely no reason to try and argue with me about my conclusions as I have documents in hand that speak directly to the matter. Your source does not know what’s going on if he/she/it doesnt acknowledge the events as described in the FoIA documents.

Christopher Lambert@theDudeofWV
22h
It is possible that what I receive from WVU will be heavily redacted and the info I need verified withheld as privileged. Its a grey area. I’m counting on Gee’s duties as chair of the Big 12’s executive committee not to be exempt.
 
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This guy's a complete loon. "Should my health deteriorate", what's he think he's got the cure to cancer. LOL
 
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Christopher Lambert@theDudeofWV
1h
Here’s a quick primer for those foolish enough to question my assertion that the Big 12 will expand. Pay attention & put your thinking cap on because I’m only doing this once. Ready, set, go....

Christopher Lambert@theDudeofWV
1h
The Big 12 is only P5 conference without a terrestrial conference network. Its also the smallest P5 conf in terms of members (10) and media footprint. But the Big 12 is third in conf revenue.

Christopher Lambert@theDudeofWV
1h
Each of the Big 12’s members play 9 conference games - alternating between 4 & 5 home conf games per year. The Big 12 is usually 3rd in TV ratings despite having the smallest footprint.

Christopher Lambert@theDudeofWV

1h
From top to bottom the Big 12’s pro rata TV ratings & fan engagement are on par with the SEC & Big 10. Big 10 numbers are extremely top heavy.

Christopher Lambert@theDudeofWV
1h
The Big 12 is the only P5 conf not locked into a long term deal for their TV rights. Their primary TV deal was signed in 2012 and has increased from $20 to over $30M. It expires in 2025.

Christopher Lambert@theDudeofWV
1h
When the Big 12 signed its TV deal in 2012 the landscape was different. The only avenues for broadcast outlets available were the networks. That’s changed. There are a host of new media companies hungry for live sports.

Christopher Lambert@theDudeofWV
1h
Here’s where the Big 12 has the advantage. They are not partnered with ESPN or Fox on a network. Their programs have rabid fan bases who actually watch football.

Christopher Lambert@theDudeofWV
1h
By expanding the Big 12 can add more games to its rights package and take as much as 30% of their content to open market to sell to the highest bidder. By being first to market to new media they expect premium plus money for that 30% of inventory as cost of market inventory.

Christopher Lambert@theDudeofWV

1h
The first part of this strategy is extending their deal with ESPN. ESPN currently has 50% of football & almost all of basketball. By extending their deal with ESPN they get a boast in base revenue & ESPN saves money due to inflation on a long term deal.

Christopher Lambert@theDudeofWV
1h
This strategy requires an extension of the GoR to match the new TV deal. The payoff for the Big 12 is simple. The extended GoR gets them more money from ESPN and vastly inflates the revenue generated by taking whatever % of inventory left to the open market.

Christopher Lambert@theDudeofWV
1h
The theory is this strategy catapults the Big 12 into the same revenue neighborhood as the SEC & B1G due to the cost of entry paid by new media company X for Big 12 rights. If you have ever sold anything on ebay you know how a bidding war drives up price. But there’s more.

Christopher Lambert@theDudeofWV
1h
The Big 12 also gets a defacto conf network on ESPN+ with a escalating fee schedule. Plus expect made for primetime matchups between the Big 12 and ESPN’s other partners the SEC & ACC which also drives up revenue.

Christopher Lambert@theDudeofWV

1h
Do I have to point out the only way the Big 12 can maximize revenue from new media money is by expanding?

Christopher Lambert@theDudeofWV
58m
Now before you get lathered up and try to argue with me you need to understand the Big 12 is the only P5 conf able to pivot & cash in on emerging new media money. The SEC & ACC are partners with ESPN with > 90% of inventory tied up. Likewise the B1G is tied up with Fox & ESPN.

Christopher Lambert@theDudeofWV

56m
One last point. First to market wins the new media jackpot. Fox has threatened the Big 12 not to expand. The Big 12 would love to free up that inventory from Fox if Fox isnt as willing a partner as ESPN.

 
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There is absolutely no reason to try and argue with me about my conclusions as I have documents in hand that speak directly to the matter.
It is possible that what I receive from WVU will be heavily redacted and the info I need verified withheld as privileged. Its a grey area.

Who would argue with this nitwit? Clearly he's doing a fine job of doing it himself.
 

Purple Stein

I like to sim things.
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Read that as: "I've been making everything up and will have no alternative but to fake my death. I'll be back with a new twitter account soon, though.

I read it as "I have this super private information and they're after me. They could poison me any time. In fact, I believe they already have."
 

whaler11

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The dude couldnt predict tomorrows weather with an iphone and 3 weather apps. He’s got an opinion about 2035 tho
 
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Christopher Lambert@theDudeofWV
1h
Here’s where the Big 12 has the advantage. They are not partnered with ESPN or Fox on a network. Their programs have rabid fan bases who actually watch football.

When I think of rabid football fan bases, I know the first schools that come to mind for me are Kansas, Kansas State, Iowa State, Baylor, Texas Tech, TCU and West Virginia. Clearly the cream of the crop when it comes to rabid fan bases!
 

CL82

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Christopher Lambert@theDudeofWV
1h
Here’s where the Big 12 has the advantage. They are not partnered with ESPN or Fox on a network. Their programs have rabid fan bases who actually watch football.

When I think of rabid football fan bases, I know the first schools that come to mind for me are Kansas, Kansas State, Iowa State, Baylor, Texas Tech, TCU and West Virginia. Clearly the cream of the crop when it comes to rabid fan bases!
Well rabid, anyways.
 

Dream Jobbed 2.0

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The thing about the dude and flugar is that the language is so technical and specific but so obviously made up. Why bother? Are there people who buy it?
 

CL82

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The thing about the dude and flugar is that the language is so technical and specific but so obviously made up. Why bother? Are there people who buy it?
For a while the dude had traction and worked to monetize it. I kind of doubt it anymore.
 

Waquoit

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When I think of rabid football fan bases, I know the first schools that come to mind for me are Kansas, Kansas State, Iowa State, Baylor, Texas Tech, TCU and West Virginia. Clearly the cream of the crop when it comes to rabid fan bases!
Would you feel better if he adds Williams?
 
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Iowa State has come back from that four season stretch of winning 3 or fewer games.

The fans are energized by winning 8 games the last couple of seasons.

OSU is a pretty decent football team....like Duke

They seem to lack national cachet.

...I mean, how many of us know that the Cyclones mascot is Cy the cardinal?
 
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Iowa State has come back from that four season stretch of winning 3 or fewer games.

The fans are energized by winning 8 games the last couple of seasons.

OSU is a pretty decent football team....like Duke

They seem to lack national cachet.

...I mean, how many of us know that the Cyclones mascot is Cy the cardinal?

Us UConn fans do and we don't like him.

Did Some UConn Fans Break The Iowa State Mascot's Arm Last Night?
 

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