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Demonstrably wrong:There not a second college in their market. 40k students and a 1.5b endowment. O$U is not strong in southern Ohio.
http://www.nytimes.com/interactive/2014/10/03/upshot/ncaa-football-map.html?_r=0#9,39.216,-84.692
That map is problematic in a few ways, but you're crazy if you think OSU doesn't deliver all of Ohio.