Show me the data, please. I have never seen the data that suggests Cincinnati football is the clear #1 in the Cincinnati/ Dayton market. Not trying to be contrary, I just have never seen the data for that. Basketball I tend to believe more, but not football and overall fandom. OSU is to Ohio as the Packers are to Wisconsin.
Louisville and UK have some traction in SW Ohio, but WVU is too Far East to have an impact.
I don't remember the specific study, But it was Cincy/OSU/UK/UL then very small amounts of everyone else. The study I remember included SW Ohio, and the other "metro" areas of Cincinnati including northern Kentucky and SE Indiana.

