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I'm not sure that BYU is much more helpful -- or at all more helpful -- to a XII network than Cincy. Does BYU have a bigger following than Cincy? Probably. But BYU's fans are geographically diverse, and probably much more interested in BYU than BYU's conference, in a way not true for UConn and Cincy fans. Plus Cincy, added on to UConn and WVU, helps build a presence in the Northeast, where regions between those schools (PA, NJ, Western NY) may follow the XII a bit in addition to "home" markets. BYU gets you none of that.
I'd be interested in seeing the metrics, and maybe I'm wrong, but a mostly Mormon audience interested in the Mormon school doesn't necessarily do as much for a national TV network as a mainstream school trying to draw in -- with help -- the Northeast. It may make far more sense for BYU to continue to own its own rights and sell them to its own targeted audience.
I respectfully disagree. There are Mormons everywhere and my observation is that they all follow BYU sports pretty darn close. One of the best visitor crowds at the Rent was BYU..they were everywhere that day. Many as large families. Just two weeks ago at a 5 guys in Stamford I ran into three Morman couples dinning together all sporting BYU gear. I was tempted to ask what was up with the gear, but refrained. I think BYU fans, like UConn fans are ready to up their interest further if only they were in a respectable conference. BYU brings a national audience.