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I don't think you can quantify "brand" based off of titles. 4 > 1, but in terms of "brand" (i.e. ratings, marketability, etc.) I don't think same ratio holds.This is true. Yet they chose a basketball brand 260 miles away from Manhattan, in New York's Bridgeport, instead of a basketball brand that is at least four times greater (and went 6-3 vs. the other brand in football).
The last time Pitt made the Final Four, Pearl Harbor hadn't been bombed yet and the nation had just 48 states. Think about that... their most accomplished player since then is Dajuan Blair's shoulder.
And yeah, your point on Pitt is right on.
It's important to remember what @CL82 said: were it not for the pettiness of BC, we're in the ACC right now instead of Pitt.