the biggest change from this year to last year is probably the television value of Women's basketball. If this happens, we should all send Caitlin Clark a thank you note for the assist.
I'm not a huge Caitlyn Clark fan. She kind of seems like a jerk to me, with her taunting opponents two years ago in Iowa's NCAA run or the flops she takes in the WNBA, but she is indisputably an incredible talent. Everybody talks about her shooting range, but her assists are really well done, smart and right on the money.
I absolutely agree that she has been the catalyst for an awakening of appreciation of women's basketball. Think that's hyperbole? The most watched basketball game last year, men's
or women's, including the NBA, was the national championship game. A tribute that largely to her record-breaking run her senior year.
So, yeah, while the Connecticut women's basketball brand was already well established and national, the appreciation for women's basketball generally was enhanced by Clark's flashy skill set, and incredible run last year.