Lol, I know what a brand is, my point is a brand ain't much if you ain't a star. You can be a good kid, role model, etc without a logo, self annointed nickname, and/or a website documenting your "journey" through HS, because at the end of a day whoever is signing you to endorsement contracts and how hard they push your image 0nly care about how good you are. Harrison Barnes said he went back to UNC for his soph year to further advance his brand, came up with that Black Falcon logo and nickname, and at the end of the day he's just another guy at Adidas with no brand to speak of because he's type regular.
Also not sure if you were aware of Willie Warren but he was a 6'3" combo guard who was a consensus 5 star recruit who's RSCI ranking was #14, dude was considered a stud and he's a cautionary tale of not coming out of college when your stock is high because it cost him when he didn't coming out after his freshman year at Oklahoma. I'm not saying Newman will be an overseas player, but there are countless tales of guys like him, combo guard, average height/length combined with very good to great athleticism, who didn't become NBA stars. Newman may be #1(for now) but there are much better NBA prospects in this overall weak HS class.