ConnHuskBask
Shut Em Down!
- Joined
- Aug 27, 2011
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This is a general Question - Why the heck are some of you guys so hung up on keeping the C? It's boring and screams tradition, and we we have NO D1 tradition. You are basically saying you want us to fake being something that we are not.
We, of all programs, should be the ones running out there with the crazy a** uniforms, assuming they are of the Oregon variety and not the Maryland variety (They look like someone threw up a McDonald's logo). We are brand new to D1, we have no design that people identify with. NO ONE OUTSIDE OF CT identifies UConn with the block C. There is no brand equity built up. One could actually debate we have negative equity due to the bad press we got from the Fiesta Bowl.
Putting the pieces together with various comments on this board and the comments from Lagow, the uniform change is part of a larger re-branding that the University is doing, including updating the Husky and all Logos. The logos, whatever ones are chosen, will be used across ALL sports, with the exception of the Baseball team keeping the old English C. It is quite possible that the Block C gets thrown out all together, or that the block C gets used for everything. This has been in the works for 4 or 5+ years, so they have done their due diligence and gathered market data on the various logos and what resonates (I know I personally took at least 1 survey via Email). THIS IS GREAT NEWS. It is another step towards catching up with the big boys.
The change is coming, so hopefully it's tasteful and represents the university well. No point in fighting it.
Great post.
I don't necessarily think the block C looks bad, but it's bland and doesn't mean anything except to UConn Football fans.
There was/is a ton of brand recognition in "UConn" and the Husky Dog logo, which makes it extremely puzzling that when transitioning to FBS we went with "Connecticut" and an indiscernible Block C.
I gather that a new logo is coming out and I hope we continue with a Husky Dog and make that our only logo. Switching everything to a generic block C just has zero national recognition and that's the last thing we need with this whole conference BS going on.