“For the millionth time,” our mascot is a white husky. Stepping away from that tradition was branding stupidity. I have no problem with it being a “less fluffy“ white husky, or even a less friendly white husky, but every mascot we’ve ever had excluding the first and the current has been a white husky, not a Samoyed.
White malamutes are not common. I definitely always thought the old logo was a samoyed, but it's hard to tell with that cartoon grin on its face.
The old logo was a Samoyed despite what CL82 or anyone else tries to tell you. The artist based it off their own dog, a Samoyed.
The artist who drew the logo before the one we’re talking about said that she based it on her Samoyed. The Logio immediately prior to our current onecis a “cartoonized version“ of her drawing of a white husky, based on a Samoyed.
I work at a company with a strong sales team, and marketing?... not so much. They never push any ideas promotions or strategies through the ones who actually no the industry and CNN particular markets and needs. Bet Hurley and co. Never even got a look at this and worse they did and the marketing geniuses ignored them.
Let me help you with that....
If I recall correctly, it was a female artist who did the logo. You’re absolutely right that she said she basted on her Samoyed, but our mascot has been white husky. But you know that right?
Yes but our national brand, what we've been know to for fans across the country and the thing fans on this board freak out about since our siberian husly logo is the white samoyed logo. Most people around the country have no ides we actually have a live animal mascot. Jonathan isn't Uga the bulldog.
Of course we had a white husky for 75 years and this one came AFTER we changed the logo to a 2-toned one.
1) Hurley and Co. don’t care these are just for mostly kids and fun shirts they can sell. It won’t appear at any athletic events.
I think because they have consistently screwed this logo thing up. Instead of a white husky they did the clip art thing. Now this mess
Nike made a major push for it. They are the ones that designed it for free and for new merchandise at the time when UConn was excelling. Combined with the rebranding to “UConn” only. It also came accompanied by students thinking the new logo symbolized assault and ended up all over the news with a statement from student government.
Almost everyone rebrands, if we never did we would have manic depressive husky or musket husky.
that's an abuse of artistic license. imagine georgetown asking for a bulldog mascot and the artist drawing their pet pitbull???
Maybe it's just me but that is what a Siberian Husky is supposed to look like, and the current logo is a major upgrade over the Samoyed puppy one.
So you'd be perfectly cool with a white husky mascot?
