1% fatality rate is insanely high for an airborne illness. Pandemic is the right word. A month of restricted travel and suspension of large gatherings seems about right.
The one thing the experts need to emphasize way more is the "airborne illness" aspect of this. Too much emphasis on washing hands and touching faces, which will have virtually no effect on the spread of the disease.
You only need to breath the same air as an infected person and you're likely to get it. It's the airborne transmission of the virus that makes this so difficult to deal with.