I'm not really bothered by that so much. It sounds good to say you want your shoes to be affordable to lower-income people, but realistically that doesn't make a lot of sense. The more money the business makes, the more money you make, the more money you have a chance to direct to people who need it (and I'm aware it doesn't necessarily work like that on a macro level, but if I were in his shoes, no pun intended, that's how I'd look at it).
The cocky streak isn't new. I also don't think confidence and humility are always mutually exclusive. If he's not as grounded as he used to be, then that more than likely contributed to his move west. But we sort of made him that way.
I'm all for liking and disliking people for whatever reason you want, but I do find it fortunate that we live in an era where those reasons are largely superficial. The evolution the league has undergone from a PR standpoint in the last couple decades is truly impressive. They've gone from an optics nightmare - correct me if I'm exaggerating since I've only really read about it - to probably the most image conscious league in America. LeBron deserves a lot of credit, but the crop of superstars that bloomed in that same timeframe - Melo, D-Wade, CP3, Durant, Westbrook, Love, Curry, Cousins, etc. - have done everything the league could have asked for and more in terms of promoting the game on a global level, pushing social issues, and being ambassadors for the league in general.
Those guys made the league's jobs' a lot easier compared to the crew that preceded them, is what I'm saying. And I liked those guys, but man, it was one thing after another with the Kobe/Artest/Jermaine O'Neal/Iverson/Steve Francis/Arenas heyday. You know what forget everything I just said I want to go back to those days.