Hale, as in Nathan? If yes, perhaps a better effort than the plain vanilla, Hartford City FC or whatever the unimaginative, generic interim name was proposed. Even Rail Goat or whatever the baseball club picked may sell hats, shirts, etc. for its bizarre, minor league marketing potential, but there must be a better, more enticing middle ground for a new soccer club. In addition, why limit the name to Hartford unless the owners are realistic about only targeting Hartford and its suburbs and ruling out other areas in CT?