Does the average sports fan know Geno Auriemma, probably. Does the average person know Geno Auriemma, no way in hell.
So average Americans don't know who Geno is?
Lets test your theory. Lets commission a poll.
5 names randomly matched with 5 occupations.
Now match them up.
1 Geno Auriemma. ------------A US Congressman
2 John Beilein-----------------B Italian Inventor
3 Marco Rubio ----------------C US Senator
4 John Boehner---------------D Women's College Basketball Coach
5 Enrico Fermi----------------E Men's College Basketball Coach
Assume this was flashed on every scoreboard in every stadium or arena in America. (Folks who have a connection to sports.) Then pass it out at every Starbucks on a random Tuesday. (Generally a non-sports type crowd) Who would be the person with the highest recognition? Least? What percent of each group of test takers would get Geno correct?