Ultimately my assumption is the leak originated from someone who wants to kill it from happening. When you’re trying to do something unorthodox you keep it quiet until it’s fait accompli (see the move to the Big East); it keeps the people who reflexively say no to anything new or different from gaining momentum and fear-mongering enough to kill it before you can present the case about the improvements the move will generate. It keeps you from having to play extra defense while trying to hit your points (Everyone likes improvement and more money, but most people hate change).