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65 years ago, as a boy on my grandparents dairy farm in the summers, I don't think that folks thought of eating a cheese waste by-product...but it was a genius marketing idea...
"Hey, instead of throwing the curds out to the hog farmers, we could market them as a delicacy. I know it sounds crazy..but".
The marketing guy moved on but remembered the lesson.
"Hey, instead of throwing out these parts when you process rabbits, let's sell the idea of a lucky rabbit foot. I know it sounds crazy, but"
"Hey, instead of throwing the curds out to the hog farmers, we could market them as a delicacy. I know it sounds crazy..but".
The marketing guy moved on but remembered the lesson.
"Hey, instead of throwing out these parts when you process rabbits, let's sell the idea of a lucky rabbit foot. I know it sounds crazy, but"