Key tweets, and it's all gone to Hell. | Page 395 | The Boneyard

Key tweets, and it's all gone to Hell.

HuskyHawk said:
I think people are focusing way too much on markets. Washington and Oregon bring more eyeballs to football games than any of UNC, UVA, GT or Miami. Miami probably tops the list of those four. There are other factors, including demographics, distance and a desire to recruit HS students (and football players) in those fast growing states. But TV markets? That isn't what's driving things anymore. UCLA and USC were desired because they (especially USC) bring eyeballs to games nationwide. Not because people in LA watch a lot of college football (they don't). It is a critical recruiting ground though. Stanford is not only not in a fertile recruiting ground, the Bay Area has even less interest in college sports than LA does.

This market stuff is like evaluating Taylor Swift because she brings the south-eastern Pennsylvania market. Alabama isn't valuable because it "brings the Huntsville and Mobile markets".
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You have to look at the entire package a team represents and how that benefits the conference doing the selecting. TV Markets and cable subscribers are still a factor to The B1G. They can still add value when negotiating their linear TV Deals, and provide direct revenue for the conference as they maintain an ownership stake in The BTN.

The primary driver behind further western expansion will likely have as much or more to do with not leaving USC/UCLA on an island than it will with overall viewership. Demographic shifts are a major concern for The B1G and they are very interested in being able to plant a flag in growing areas in the south and west.
 
HuskyHawk said:
Stanford top tier is laughable. Nobody has cared about them for decades. Their own students don’t watch the games. Colorado is based on post coach Prime interest and playing B12 teams. If he fails then they’d revert, but certainly not bottom tier.
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Maybe.

My inclination is to defer to an expert who negotiated several media deals and worked routinely with valuations.
 
HuskyHawk said:
I think people are focusing way too much on markets. Washington and Oregon bring more eyeballs to football games than any of UNC, UVA, GT or Miami. Miami probably tops the list of those four. There are other factors, including demographics, distance and a desire to recruit HS students (and football players) in those fast growing states. But TV markets? That isn't what's driving things anymore. UCLA and USC were desired because they (especially USC) bring eyeballs to games nationwide. Not because people in LA watch a lot of college football (they don't). It is a critical recruiting ground though. Stanford is not only not in a fertile recruiting ground, the Bay Area has even less interest in college sports than LA does.

This market stuff is like evaluating Taylor Swift because she brings the south-eastern Pennsylvania market. Alabama isn't valuable because it "brings the Huntsville and Mobile markets".
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True but if your goal is to be in all four time zones being in a market that adds a time zone or builds up and under represented time zone is a good thing.
 
Ldandy said:
You have to look at the entire package a team represents and how that benefits the conference doing the selecting. TV Markets and cable subscribers are still a factor to The B1G. They can still add value when negotiating their linear TV Deals, and provide direct revenue for the conference as they maintain an ownership stake in The BTN.

The primary driver behind further western expansion will likely have as much or more to do with not leaving USC/UCLA on an island than it will with overall viewership. Demographic shifts are a major concern for The B1G and they are very interested in being able to plant a flag in growing areas in the south and west.
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Agreed and conferences, especially the BIG10, care about where their alumns and donors are located, where they can find good high school students that'll pay out of state tuition with less than average financial needs, and of course where great high school athletes are located. Lots of factors that push certain markets over others.
 
CL82 said:
True but if your goal is to be in all four time zones being in a market that adds a time zone or builds up and under represented time zone is a good thing.
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Yeah, there re obvious positives to UNC and UVA and Miami and GT. Recruiting territory, growing areas with money and good HS kids to possibly attend B1G schools. It’s not at all clear what they will choose. But for pure TV draw appeal, Washington and Oregon would be the best. That may not be enough. ACC schools are pretty locked in though.
 
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More Commissioner speak:

www.orlandosentinel.com

Big 12 commissioner talks expansion, media rights and NIL

“I look back on my first 11 months and it’s probably been the most enjoyable 11 months I’ve ever had professionally — on multiple levels. It’s a very exciting industry with so much poss…
www.orlandosentinel.com www.orlandosentinel.com

Assisted access <<

-> You’ve been very open about possible expansion for the Big 12. Why do you believe that adding schools could help the league’s growth?

“Whatever we do in expansion, it has to be additive. We have these guiding principles for expansion that I think about with academic alignment and leadership because leadership is critically important. Cultural fit truly matters, as does geography, athletic performance and brand upside.

“I love the makeup of our conference right now. The composition is great, but to the extent that we can create value, nationalize our brand and not just in how people perceive who we are as the Big 12. If we can do something, that would be great, but it has to fit and be right and most importantly, it’s got to create value for the conference.”

There are conferences with 16 member schools. Is there a tipping point when it comes to membership?

“There’s strength in numbers, but we’re not chasing a number. It’s not like I wake up and say I want to be at 14 or 12 or 16 or whatever the number might be. It’s really about whether we have the right cultural fit. Do we have the right makeup? Is everyone aligned regarding the mission and vision of where we’re going? But at the same time, if there are ways to complement and create value I’m open to it. Whether that means we add two or more — who knows — but I’ve never really been chasing a number and I’ve never really looked at it from a number perspective.

“I want us to be the best version of ourselves. I’m not chasing the Big Ten or the SEC or any conference. I just want us to be the best version of ourselves.”<-
 
huskymedic said:
More Commissioner speak:

www.orlandosentinel.com

Big 12 commissioner talks expansion, media rights and NIL

“I look back on my first 11 months and it’s probably been the most enjoyable 11 months I’ve ever had professionally — on multiple levels. It’s a very exciting industry with so much poss…
www.orlandosentinel.com www.orlandosentinel.com

Assisted access <<

-> You’ve been very open about possible expansion for the Big 12. Why do you believe that adding schools could help the league’s growth?

“Whatever we do in expansion, it has to be additive. We have these guiding principles for expansion that I think about with academic alignment and leadership because leadership is critically important. Cultural fit truly matters, as does geography, athletic performance and brand upside.

“I love the makeup of our conference right now. The composition is great, but to the extent that we can create value, nationalize our brand and not just in how people perceive who we are as the Big 12. If we can do something, that would be great, but it has to fit and be right and most importantly, it’s got to create value for the conference.”

There are conferences with 16 member schools. Is there a tipping point when it comes to membership?

“There’s strength in numbers, but we’re not chasing a number. It’s not like I wake up and say I want to be at 14 or 12 or 16 or whatever the number might be. It’s really about whether we have the right cultural fit. Do we have the right makeup? Is everyone aligned regarding the mission and vision of where we’re going? But at the same time, if there are ways to complement and create value I’m open to it. Whether that means we add two or more — who knows — but I’ve never really been chasing a number and I’ve never really looked at it from a number perspective.

“I want us to be the best version of ourselves. I’m not chasing the Big Ten or the SEC or any conference. I just want us to be the best version of ourselves.”<-
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Also note the answer to this question:

The Big 12 announced an initiative to play athletic events in Mexico. Why the push there and how do you see it benefitting the league long-term?

“When I took the job, I always aspired for us to have an international strategy, but I didn’t think it would come in soon. I experienced Mexico, specifically Mexico City when I took the Brooklyn Nets there in 2016, so I knew the market.

So Yormark goes back to his basketball roots in NYC and knowing the market. He's done it once and hopefully, he does it again.
 
Seems to contradict a earlier statement about numbers.
Didn’t he say in previous discussion that he wants to be back to 14 after TX/OK departure?

Is what it is, but sounds like he’s backed off a previous comment for some reason.
 
.-.
huskymedic said:
More Commissioner speak:

www.orlandosentinel.com

Big 12 commissioner talks expansion, media rights and NIL

“I look back on my first 11 months and it’s probably been the most enjoyable 11 months I’ve ever had professionally — on multiple levels. It’s a very exciting industry with so much poss…
www.orlandosentinel.com www.orlandosentinel.com

Assisted access <<

-> You’ve been very open about possible expansion for the Big 12. Why do you believe that adding schools could help the league’s growth?

“Whatever we do in expansion, it has to be additive. We have these guiding principles for expansion...

“I love the makeup of our conference right now. The composition is great, but to the extent that we can create value, nationalize our brand and not just in how people perceive who we are as the Big 12. If we can do something, that would be great, but it has to fit and be right and most importantly, it’s got to create value for the conference.”

There are conferences with 16 member schools. Is there a tipping point when it comes to membership?

“There’s strength in numbers... "

“I want us to be the best version of ourselves. I’m not chasing the Big Ten or the SEC or any conference. I just want us to be the best version of ourselves.”<-
Expand ...
Whenever you hear "nationalize our brand" then do a quick filter there aren't a lot of ways to do that. The ACC is stuck. But there is definitely one avenue of least resistance that checks a lot of boxes and is undervalued if anything. Of course the UConn option has to be sold to membership and media partners. I think the last is the big sticking point, but if he's a strong leader terms can be negotiated.
 
Jimdish255 said:
Same reason your dog doesn't admit he ate your sandwich.
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FB_IMG_1688670820867.jpg
 
huskymedic said:
More Commissioner speak:

www.orlandosentinel.com

Big 12 commissioner talks expansion, media rights and NIL

“I look back on my first 11 months and it’s probably been the most enjoyable 11 months I’ve ever had professionally — on multiple levels. It’s a very exciting industry with so much poss…
www.orlandosentinel.com www.orlandosentinel.com

Assisted access <<

-> You’ve been very open about possible expansion for the Big 12. Why do you believe that adding schools could help the league’s growth?

“Whatever we do in expansion, it has to be additive. We have these guiding principles for expansion that I think about with academic alignment and leadership because leadership is critically important. Cultural fit truly matters, as does geography, athletic performance and brand upside.

“I love the makeup of our conference right now. The composition is great, but to the extent that we can create value, nationalize our brand and not just in how people perceive who we are as the Big 12. If we can do something, that would be great, but it has to fit and be right and most importantly, it’s got to create value for the conference.”

There are conferences with 16 member schools. Is there a tipping point when it comes to membership?

“There’s strength in numbers, but we’re not chasing a number. It’s not like I wake up and say I want to be at 14 or 12 or 16 or whatever the number might be. It’s really about whether we have the right cultural fit. Do we have the right makeup? Is everyone aligned regarding the mission and vision of where we’re going? But at the same time, if there are ways to complement and create value I’m open to it. Whether that means we add two or more — who knows — but I’ve never really been chasing a number and I’ve never really looked at it from a number perspective.

“I want us to be the best version of ourselves. I’m not chasing the Big Ten or the SEC or any conference. I just want us to be the best version of ourselves.”<-
Expand ...
The sound of one hand clapping. Yomark is proving to be a noise machine saying a lot while adding up to nothing.
 
.-.
giddyup said:
The sound of one hand clapping. Yomark is proving to be a noise machine saying a lot while adding up to nothing.
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Clearly he's waiting to see what happens with the PAC media deal before adding schools.
 
giddyup said:
The sound of one hand clapping. Yomark is proving to be a noise machine saying a lot while adding up to nothing.
Expand ...
I don't agree with this take. It only seems like he keeps talking because that article is a rehash of the interview from last week with Yormark. It was just published in the Orlando Sentinel now because UCF became a member of the Big 12 on July 1.
 
Bunch to unpack in the article (see last few paragraphs on PAC12 Media deal) but…




-> Though SDSU once believed the Pac-12 and Big 12 were interested in adding it to their respective conferences, the Big 12 has little interest in bringing SDSU aboard, sources indicated to CBS Sports this week. This despite Big 12 commissioner Brett Yormark's stated intent to expand his league to the West Coast.

Rather, the Big 12's current expansion focus continues to be on UConn and any Pac-12 schools that may be shaken loose once it has a media rights deal to pitch to its membership. <-
 
huskymedic said:
Bunch to unpack in the article (see last few paragraphs on PAC12 Media deal) but…




-> Though SDSU once believed the Pac-12 and Big 12 were interested in adding it to their respective conferences, the Big 12 has little interest in bringing SDSU aboard, sources indicated to CBS Sports this week. This despite Big 12 commissioner Brett Yormark's stated intent to expand his league to the West Coast.

Rather, the Big 12's current expansion focus continues to be on UConn and any Pac-12 schools that may be shaken loose once it has a media rights deal to pitch to its membership. <-
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EXCELLENT news
 
.-.
huskymedic said:
Bunch to unpack in the article (see last few paragraphs on PAC12 Media deal) but…




-> Though SDSU once believed the Pac-12 and Big 12 were interested in adding it to their respective conferences, the Big 12 has little interest in bringing SDSU aboard, sources indicated to CBS Sports this week. This despite Big 12 commissioner Brett Yormark's stated intent to expand his league to the West Coast.

Rather, the Big 12's current expansion focus continues to be on UConn and any Pac-12 schools that may be shaken loose once it has a media rights deal to pitch to its membership. <-
Expand ...

The fact that cbs sports is positively linking UConn to the Big 12 tells me it’s a done deal and details / due diligence being worked out. Their preference would be to name this round of additions in one announcement.
I feel they consider UConn and Colorado as in and are waiting to see if they can pull in Arizona and (either Az St, UNLV, or Utah). If they take in 2, great! Those 4 would be outstanding for the conference. The potential is HUGE.
The idea of adding NYC, Denver, Phoenix, and Las Vegas is branding/marketing genius.
 
NH Husky said:
The fact that cbs sports is positively linking UConn to the Big 12 tells me it’s a done deal and details / due diligence being worked out. Their preference would be to name this round of additions in one announcement.
I feel they consider UConn and Colorado as in and are waiting to see if they can pull in Arizona and (either Az St, UNLV, or Utah). If they take in 2, great! Those 4 would be outstanding for the conference. The potential is HUGE.
The idea of adding NYC, Denver, Phoenix, and Las Vegas is branding/marketing genius.
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Unfortunately it's not a done deal. Colorado is still iffy. I don't think any other PAC schools are leaving.
 
GoKU said:
Unfortunately it's not a done deal. Colorado is still iffy. I don't think any other PAC schools are leaving.
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I understand what you’re saying but, at this point, and with the amount of discussion out there, the Big 12 would not look good if they left UConn standing at the altar. And, my daughter is an alumni of Colorado and I lived out there for 10 years - culturally they do not identify with the west coast.
 
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