If I were in the room I'd argue:
1. ESPN has made it clear that it will prop up ACC and not the B12. There is a considerable rish that we not recieve as good a deal at the end of current TV contract.
2. We have the opportunity to add X million per school if add two schools from now to end of contact and 2X if we add 4. ESPN and FOX are contractually bound to pay us this increase.
3. Our GOR laspses in 2015. After that we are at risk of teams leaving. At 10 teams, we can't sustain a loss of one of more teams, but at 14 teams at least we have a chance.
4. If the Big 12 breaks up there is a risk that many schools in the conference now will not get into another P5 conference.
5. Between now and 2025, there will be no other schools to choose from.
6. Bringing in the best available schools allows them to grow in stature by 2025, helping to assure the conferences survival.
7. We have already publically committed to expansion.
8. Let pick the best 4 out there, maximize our revenue and position ourselves as well as possible for the future.