Explain Rutgers to the B1G.
He could counter that with a remark about Nebraska. It definitely wasn't about television sets with Nebraska. Nebraska has under a million households in the entire state.
I think his point is completely accurate. It's not about television sets, it's ultimately about finances and research prowess. There are different ways to get there. For Rutgers, it happened to be that television sets was the path. But for an Oklahoma, for instance, it might be more about inventory and advertising.