There is a possibility it might become more popular in Europe if more Europeans choose to play college basketball here in the USA due to NIL purposes.Met a sales rep yesterday at work. Dude saw my UConn hat and we started chopping it up about CBB. Guy was born and raised in Barcelona, Real Madrid fan. Lived in Texas for awhile, now in Miami. We both mutually agreed CBB is the most exciting sport to watch. Huge amount of respect for UConn. Thought it was interesting a European born and raised LA Liga fan is that high on American Collegiate Basketball. T