The percentage of our fan base that believes just covering their eyes and ears for the next decade and thinking things will just “work out” is impressive.
College athletics is becoming more expensive by the day. Our revenue is absolutely static - we will not make more than what we’re making in television rights and the department had a mandate to cut the deficit not grow it.
So expenses will go up, revenue is static and the deficit is inflexible. What will happen is that we will be able to do less. Facilities, amenities, player perks, whatever it is, we will just have to do less.
Long haul…that’s not a winning formula.