Yeah, they average about 44k. They are a second fiddle to UK on the basketball side, but not really on the football side. One of the teams that will likely
benefit from the portal with coaching sorted out.
I think we need to be cautious in reading too much into the Big XII talking about basketball being undervalued.
@JohnFSilver Colorado has a football national championship and name brand. Even pre "Coach Prime" they averaged 44k for home football last year, and they went 1-11. Think about that. Basketball has gotten a little better under current coach, .664 winning %. 8 combined mens/women cross country championships since 2000.
Most importantly, the message of having them come back, is absolutely invaluable to the Big XII after so many teams left. It's the school they want most, I guarantee it.