It strikes me that a defining characteristic of Hurley's stamp on this program is one of respect. Respect for yourself, respect and support for your teammates, respect for the coaches and staff, and respect for the jersey, for the program. Brotherhood, family, fraternity, these all demand respect. It flows through a healthy team like a river.
This is what Hurley owes, and gives his players and staff. Respect begets respect. To say he owes them nothing, nothing!, shows a lack of recognition for one of the basic tenets of Hurley's leadership of the program. You are his player, he has your back. Conduct yourself in the manner that he expects, in the interests of the betterment of the program, your teammates and yourself. This is what his program looks like. These players we refer to have been doing this for two years now, one year with his coaching, and these players deserve, and have earned his respect.
High character players are going to want to play here. Their parents are going to feel good about them coming here, and one reason for this is that Hurley's program will help them grow as players, and as men in a program which fosters respect, and holding one's self to a higher standard.
Hurley leads by example.