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When people think of the Northeast, particularly in terms of markets and $, they think of the Northeastern Megalopolis (http://en.m.wikipedia.org/wiki/Northeast_megalopolis), not Western PA and Upstate NY, the latter of which has been in a virtual depression for 20 years. Note that MD, Rutgers and UConn are in said megalopolis while Pitt and Syracuse are not.
You are splitting hairs, but that makes a good argument for Temple. But most people I converse with in that Megalopolis on a daily basis bring up names like the Eagles, Giants, Patriots, Ravens, Redskins, Red Sox, Orioles, Yankees, Phillies a lot more than I ever hear mention of Maryland or Rutgers. My boss is one. Talks about the Eagles all the time. He's in Mt. Laurel, NJ. Never once mentions Rutgers. College Basketball is different. It gets attention in the megalopolis. That's why UConn would be a good candidate to add.