When you consider the money suck of athletics yearly, and the big payout in the other conferences, a differential of $20m in TV rights alone, and you add to that nightmarish scenarios of empty seats from a disintegrating product, we could be talking about $30-40 million in losses on top of the $10 million they already lose, ell, with that kind of money at stake, it better be her priority. If endowments are returning 4% in interest per year, and some of the 4% has to be reinvested in the endowment, then do the calculations. The losses are the equivalent of losing a half billion in endowment. This is a huge amount of money, which makes much of this thread preposterous. If Herbst really doesn't put this as priority #1 right now, you have to be scared for the university as a whole, because she is taking huge risks with her maneuvers on the academic side (ie. shifting resources, raising tuition).