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I think you're being wildly overoptimistic here. I mean, the parallels are a school that makes it onto the national map with a NCAA tournament wrong. The chances that FGCU will develop into a good school are extremely long. I'd rather bet on horse races. Especially coming from a state like Florida where you have two factors working against it. One, the state has never funded higher education well. I mean, FSU has been around for eons and won national championships. Second, the state leadership is right now defunding higher education and eliminating programs, the rep of the state schools is falling dramatically. And we're to believe that a basketball tourney run is going to have a huge impact? No, it won't. I know you're close to the school, but step back and be realistic.
I didn't say the run would have an impact, but it probably will. The school is in a very desirable area, is gorgeous and its inexpensive to attend. FGCU is in a very sweet spot right now that very few places can match.
The area is growing with wealthy people. Those people often buy second homes in the area. They send their kids or grandkids there as in state students shortly after buying. They later become residents to avoid state income tax in the northern states. They then start supporting FGCU. It is a phenomenon that very few other schools will see but it is happening there. This run will just amplify the effect because more kids will be interested. Once they see the campus, immediate area and all the tan beauties they will be hooked.
I'm not saying this will be the case every time an unknown makes a run in the tourney, but it happens. Even UConn had a massive increase in applications in the early 90's.
UMass and Cleveland St have no shot at such a phenomena.